Latest posts


In mid-October 2020, Google Analytics 4 (GA4) was launched. We have received several questions from our customers about how they should relate to the new version, what the differences are and whether you need to change now immediately. Here we summarize a number of advice and tips we learned after using the tool for a couple of months.

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How a data warehouse makes you data driven.

The amount of data available for your business to decide on is constantly growing. This is not what makes it difficult to be computer- and insight-driven. The problem is rather that the valuable information is stuck in the various tools you use. This leads to data silos which means that you have to try to find insights from different descriptions of reality. You can remedy this by building a cloud-based data warehouse, tailored to your strategy and business.

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Get to know your team

Before a newly started growth team dives into attracting new users or optimizing flows, it is good if you create the best conditions for good cooperation. This article describes an exercise that promotes openness and understanding.

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