Who / What Is A Growth Hacker?
“A growth hacker is someone whose true focus is growth” – Sean Ellis
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What is Growth Hacking?
The history of Growth Hacking
To start answering the question of what is Growth Hacking, we need to take a look back at where the term originally came from. Growth hacking is both a product of the IT bubble and a natural evolution of classic marketing as a result of the rapid technological development.
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GA4
In mid-October 2020, Google Analytics 4 (GA4) was launched. We have received several questions from our customers about how they should relate to the new version, what the differences are and whether you need to change now immediately. Here we summarize a number of advice and tips we learned after using the tool for a couple of months.
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From an ad click to a conversion
Different types of ads affect your potential customers during different parts of the customer journey. Because of this, you need to analyze the customer journey both in its entirety and per channel.
(Keep reading…)How a data warehouse makes you data driven.
The amount of data available for your business to decide on is constantly growing. This is not what makes it difficult to be computer- and insight-driven. The problem is rather that the valuable information is stuck in the various tools you use. This leads to data silos which means that you have to try to find insights from different descriptions of reality. You can remedy this by building a cloud-based data warehouse, tailored to your strategy and business.
Take control of your advertising with the right attribution
Do the figures from your performance marketing agency not match your internal sales figures? Or do your Google Analytics numbers differ from the number of conversions in Google Ads or Facebook? Such differences are often due to attribution.
Facebook advertising for crowdfunding projects
Enventys Partners is an agency that specializes in crowdfunding, market validation and product development as well as e-commerce, all under one roof.
Heather Dopson on growth in larger organizations
Heather Dopson, Community Builder at GoDaddy, gave a speech on the big stage on day two in San Francisco with a speech called “11 Game Changing Steps to Building A Power Brand”. It was extra fun to see a woman step forward as this is unfortunately still a male-dominated industry.
Shawn Hansen – 4 kinds of marketers + 3 kinds of CRO to keep track of
Shawn Hansen, CMO at Heap Analytics, and who previously worked at Mixpanel and Microsoft, says that marketers today can be business leaders because with the help of data they can keep track of the complete customer journey, and can see and influence which customers give the highest LTV ( Customer lifetime value).
Dan McGaw – You only need one Growth team
Dan McGaw, CMO at Effin Amazing, an analysis and growth agency, says that Growth for him is about working close to the product and creating automation processes that can lead to exponential growth. He also talks about why you only need a Growth team.