ROAS

Return On Advertisement Spend (ROAS) – Is simply the revenue from your marketing minus the cost of advertising. It can be broken down all the way down to the ad level, or aggregated for campaign, channel or any marketing. ROI is often used when you really mean ROAS. ROAS and ROI can be the same but only if there are no other costs that the investment needs to bear!

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.