SETTING A STABLE FOUNDATION FOR GROWTH OPTIMIZATION
Having a solid foundation for data-driven growth optimization is imperative. In our rapidly changing world, the old way of long-term planning is replaced with fast-moving experimentation. And how should experiments be validated? Well, with data of course.
Therefore, it is extremely important to get your tracking system in order, to then be able to collect, measure and analyze data effectively. Which tools are used is less important. Suggested tools are: Google Analytics, Appsflyer or Google Tag Manager.