Facebook / Instagram
FULL CONTROL OVER TARGETING
Facebook needs no introduction. An interesting thing is that with Facebook’s network you can even follow and reach your potential customers across multiple platforms with Cross Device Targeting.
What makes Facebook such an effective channel is that they have so much data. They simply have an iron grip on who their users are and what preferences they have. Their algorithms are so advanced that they can see what a user’s e-commerce behavior looks like. This makes it easier to find a product’s optimal target group. Facebook’s ad format makes it possible to highlight an offer more effectively than with Google Search. But on the other hand, the user is not as far along in the buying funnel as on Google.