ADAPT THE PRODUCT TO THE MARKET
Now is the time to adapt the product (your page or app) to the market. The product needs to be good enough for people to want to use it, recommend it and share it. Only then can growth really pick up speed. There are Heat Maps, Scroll Maps and Click Maps to use to be able to see how users move on the site and understand where the problems lie. It is also possible to record users who use your service to be able to create as accurate a picture of the user experience as possible.
Based on this, a list of experiments can be created with the intention of optimizing the flow. These are small tests such as with Optimizely or Visual Website Optimizer. You want to test your hypotheses and validate them before you spend a lot of time on development.