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Data Strategy

Enable better decision making throughout the organization

First Party Data Strategy

Wouldn’t it be great to be able to get answers about critical business questions on an ongoing basis? And to ensure that your organization is future proof for a digital landscape without third party cookies?

These are two fundamentals in our First Party Data Strategy. With a first party data strategy your organization will be able to collect data thru first party cookies, centralizes data and leverages custom business logic. This will further grow your potential to create a central reporting system and ensure you have concrete LTV analysis and attribution models ready to answer the most critical business questions and keep track of ROI and CAC.

Years of ad-tech experience has guided us towards this model and cutting edge data warehouse architecture and we are more than happy to present it even further for you and your organization. Don’t hesitate to contact us for more info on how to accelerate your business with a data strategy that is built for the future.

We can help you with

  • Central Reporting
  • Custom Attribution 
  • Custom Lifetime Value analysis
  • Media Mix Optimization
  • Time saving central reporting
  • Custom customer segmentation 
  • Omni channel orchestration

Download our guide to First Party Data Strategy

What is third party data and what does it mean for your marketing efforts? In this guide we explain what first party data is and how to build a strategy for a future proof first party data infrastructure.
Read about our cases

Halebop Locall

Halebop is one of Sweden’s largest mobile operators. During the last 11 years they have won the award “Sweden’s most satisfied private customers mobile telephony” 9 times. Halebop has been part of the TeliaSonera Group since 2001.

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    Article

    WHAT IS FIRST PARTY DATA?

    What is the difference between first, second and third party data? In this article, we give you a brief summary of what they mean and also deep dive how you collect first-party data that only becomes more important and important when browsers have started blocking third-party cookies.
    Article

    GOOGLE’S THREE RECOMMENDATIONS FOR BUILDING VALUE AND TRUST FOR DATA PRIVACY

    A short summary how Google explains how to think about privacy when it comes to first part data, and how to build relationships based on value and trust by creating a fair value exchange with your customers.
    Article

    5 KEYS TO CREATING A FIRST-PARTY DATA STRATEGY

    In this article, we address five keys on how to create a first-party data strategy. We go through the importance of identifying business goals to how important it is to dare to experiment in an organization.

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