Fast pris
Implementera Google Analytics 4
Vi är en 2023 Google Premier Partner
VI HJÄLPER ER MED GA4 IMPLEMENTERING
- Enhanced measurement setup
- Standardiserad och/eller kundanpassad Events-uppsättning
Ytterligare tjänster
- Server Side GTM
- Cookiehantering
- Webbplatshastighet
- Google Cloud koppling
- Lagring av data
- Ytterligare datakällor
- Dashboards
- Standardiserade
- Kundanpassade
Google Universal Analytics har ersätts av Google Analytics 4
Google Analytics (UA) har gått i pension, och ersätts av Google Analytics 4, ”GA4”. (Använder du GA360 kan du andas ut, än har Google inte gett ett exakt datum när det stängs ner)
Du kanske har sett varningen när du loggat in, och försökt skapa en GA4-egendom, men sedan fastnat? Var lugn, det gjorde vi också i början, men nu efter ett antal installationer vet vi hur vi ska göra. Om du vill framtidssäkra ditt Google Analytics-konto är det bara att meddela oss, så sätter vi upp det korrekt åt er.
Från 1 juli 2023 slutade standardegendomar (”properties”) i Google Analytics att behandla data. Du kommer att kunna se dina Universal Analytics-rapporter under en period efter den 1 juli 2023. Ny data kommer dock bara att flöda in i Google Analytics 4-egendomar.
Tredjepartscookies fasas ut
Under 2023 kommer Google att också fasa ut tredjepartscookies, vilket innebär att det är bra om ni har en strategi för förstapartsdata, t.ex. genom en implementation av Server side tagging. Som tur är kan man bygga detta genom en integration med GA4+BigQuery data export.
| Essential GA 4 | Advanced GA 4 | E-com GA 4 | |
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GTM Required
(?)
In order to configure a GA4 web setup, google tag manager needs to be implemented on the homepage and Access shared with Growth hackers.
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GA4 Connection
(?)
Set up of connection between website and GA4 property to enable visitor analysis.
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Page view tracking
(?)
Set up of Page View tracking to understand what pages are visited by website visitors.
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Basic click tracking
(?)
Set up of basic click tracking to better understand what people click on and when. (Limits: Custom click tracking adapted to HTML body not included)
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App Tracking (firebase) connection
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Enhanced measurement
Search configuration (?)
Configure website search parameters in GA4 to incorporate search queries in GA4 reports.
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Conversion event
tracking (?)
In collaboration with business managers on which micro and macro conversions are in line with business objectives and create proper tracking for them.
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Custom web events
(?)
If you want to send an event and it is not mentioned among the automatically tracked events, Enhanced Measurement, or Recommended events, then you can create custom events. For example, if you want to track clicks on a call to action button etc
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2
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5
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Unlimited
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GA / GA4 Validation
(?)
When the implementation is done, a validation will be made so that the KPIs in GA4 are validated against Universal analytics.
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Funnel mapping
(?)
In collaboration with developers and business managers the E-com funnel is developed by identifying and mapping the user journey, from product page to purchase.
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Datalayer design &
configuration (?)
In collaboration with developers, go through the GA4 datalayer, items array, what information is needed for it and what extra information is needed to keep track of the e-com business in GA4.
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Integration with
existing data layer (?)
If redesign of datalayer is not possible due to dev backlog or other, we help with integrating the old datalayer with new GA4 requirements.
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Data layer upgrade
(?)
In collaboration with developers, redesign the ecommerce part of the datalayer to fit GA4 requirements.
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E-com event setup
(?)
In collaboration with developers, create custom events on each part of the funnel that sends the right information to the datalayer. Creating the right tags and triggers needed to send the product and purchase information to GA4.
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Monetization report
configuration (?)
Configuration of monetization related metrics such as currency margins etc to fully utilize the analytical power of GA4.
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Pixels
(?)
Used to empower optimization algorithms of various channels & make better marketing decisions
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Facebook pixel
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Google ads conversion
events + integration |
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Linkedin insight
tag + events |
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Essential GA 4
Set up of Page View tracking to understand what pages are visited by website visitors.
Set up of basic click tracking to better understand what people click on and when. (Limits: Custom click tracking adapted to HTML body not included)
App Tracking (firebase) connection
Configure website search parameters in GA4 to incorporate search queries in GA4 reports.
In collaboration with business managers on which micro and macro conversions are in line with business objectives and create proper tracking for them.
If you want to send an event and it is not mentioned among the automatically tracked events, Enhanced Measurement, or Recommended events, then you can create custom events. For example, if you want to track clicks on a call to action button etc
When the implementation is done, a validation will be made so that the KPIs in GA4 are validated against Universal analytics.
In collaboration with developers and business managers the E-com funnel is developed by identifying and mapping the user journey, from product page to purchase.
In collaboration with developers, go through the GA4 datalayer, items array, what information is needed for it and what extra information is needed to keep track of the e-com business in GA4.
If redesign of datalayer is not possible due to dev backlog or other, we help with integrating the old datalayer with new GA4 requirements.
In collaboration with developers, redesign the ecommerce part of the datalayer to fit GA4 requirements.
In collaboration with developers, create custom events on each part of the funnel that sends the right information to the datalayer. Creating the right tags and triggers needed to send the product and purchase information to GA4.
Used to empower optimization algorithms of various channels & make better marketing decisions
Facebook pixel
Google ads conversion
events + integration
events + integration
Linkedin insight
tag + events
tag + events
Advanced GA 4
Set up of Page View tracking to understand what pages are visited by website visitors.
Set up of basic click tracking to better understand what people click on and when. (Limits: Custom click tracking adapted to HTML body not included)
App Tracking (firebase) connection
Configure website search parameters in GA4 to incorporate search queries in GA4 reports.
In collaboration with business managers on which micro and macro conversions are in line with business objectives and create proper tracking for them.
If you want to send an event and it is not mentioned among the automatically tracked events, Enhanced Measurement, or Recommended events, then you can create custom events. For example, if you want to track clicks on a call to action button etc
When the implementation is done, a validation will be made so that the KPIs in GA4 are validated against Universal analytics.
In collaboration with developers and business managers the E-com funnel is developed by identifying and mapping the user journey, from product page to purchase.
In collaboration with developers, go through the GA4 datalayer, items array, what information is needed for it and what extra information is needed to keep track of the e-com business in GA4.
If redesign of datalayer is not possible due to dev backlog or other, we help with integrating the old datalayer with new GA4 requirements.
In collaboration with developers, redesign the ecommerce part of the datalayer to fit GA4 requirements.
In collaboration with developers, create custom events on each part of the funnel that sends the right information to the datalayer. Creating the right tags and triggers needed to send the product and purchase information to GA4.
Used to empower optimization algorithms of various channels & make better marketing decisions
Facebook pixel
Google ads conversion
events + integration
events + integration
Linkedin insight
tag + events
tag + events
E-com GA 4
Set up of Page View tracking to understand what pages are visited by website visitors.
Set up of basic click tracking to better understand what people click on and when. (Limits: Custom click tracking adapted to HTML body not included)
App Tracking (firebase) connection
Configure website search parameters in GA4 to incorporate search queries in GA4 reports.
In collaboration with business managers on which micro and macro conversions are in line with business objectives and create proper tracking for them.
If you want to send an event and it is not mentioned among the automatically tracked events, Enhanced Measurement, or Recommended events, then you can create custom events. For example, if you want to track clicks on a call to action button etc
When the implementation is done, a validation will be made so that the KPIs in GA4 are validated against Universal analytics.
In collaboration with developers and business managers the E-com funnel is developed by identifying and mapping the user journey, from product page to purchase.
In collaboration with developers, go through the GA4 datalayer, items array, what information is needed for it and what extra information is needed to keep track of the e-com business in GA4.
If redesign of datalayer is not possible due to dev backlog or other, we help with integrating the old datalayer with new GA4 requirements.
In collaboration with developers, redesign the ecommerce part of the datalayer to fit GA4 requirements.
In collaboration with developers, create custom events on each part of the funnel that sends the right information to the datalayer. Creating the right tags and triggers needed to send the product and purchase information to GA4.
Used to empower optimization algorithms of various channels & make better marketing decisions
Facebook pixel
Google ads conversion
events + integration
events + integration
Linkedin insight
tag + events
tag + events
Fast Pris
Komplett GA4 Setup
Vi har blivit utvalda till Google Premier Partner-programmet, vilket innebär att vi är utnämnda till att vara bland topp 3 % av alla Google Partners i Sverige.
Vi erbjuder nu en komplett GA4 setup för ett fast pris
Essential GA4: 9 500 SEK
Advanced GA4: 30 000 SEK
E-com GA4: Pris på förfrågan
Komplett lösning för GA4 Server side tagging och BigQuery export: Pris på förfrågan
Hör av dig
Hör av dig om ni vill ha hjälp med att sätta upp er nya Google Analytics 4-egendom, så hör vi av oss till dig!
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Ladda ner vår Google Analytics 4 Guide
Vad händer när Universal Analytics försvinner? Vi har skapat en guide där vi skriver om skillnaderna mellan UA och GA4 samt möjligheterna med Server Side Tracking & BigQuery.
