How to Get Your Brand/Site Mentioned by AI Answers!?
Senast uppdaterad september 1, 2025 av Alexander Rydberg Ling
AI platforms like ChatGPT, Perplexity, Gemini, and Microsoft Copilot are changing how people search. ChatGPT, for example, became the one of the fastest-growing site to reach a million users in history. Instead of using traditional search engines and scrolling through multiple pages, users now get direct, conversational answers. While Google and Bing are still dominant, some data suggests that over 30% of Google searches now include an AI-generated answer at the top.. and this trend is only expected to accelerate.
So what does this mean for you?
First of, this creates both a new opportunity and a new challenge, in a field known as Generative Engine Optimization (GEO). The goal is no longer just ranking on Google—it’s about being mentioned and trusted within AI-generated responses.
Here’s how your brand can achieve that.
Why Being Cited in AI Answers Matters
When an AI cites your brand, it signals:
- Authority: Your content is seen as trustworthy and reliable.
- Visibility: You appear directly in front of users, not buried deep in search results.
- Influence: Users trust AI assistants, so being included helps shape decisions in your favor.
6 Strategies to Get Your Brand Cited by AI
- Publish High-Quality, Expert Content: AI models prefer to reference sources that demonstrate depth, accuracy, and expertise. Focus on creating authoritative articles, guides, and research.
- Use Structured Formatting: FAQs, bullet points, and clear headings make it easy for AI models to extract and reuse your content in their answers.
- Get Referenced Across the Web: Build your digital ”signal strength” by being mentioned on reputable websites, blogs, and forums. The more you’re cited, the more likely AI tools are to recognize your authority.
- Optimize for Entities, Not Just Keywords: Ensure your brand, products, and key people are consistently associated with relevant topics and categories. AI engines understand context and entities, not just isolated keywords.
- Experiment With AI Tools: Test your brand’s visibility by asking ChatGPT, Perplexity, or Copilot relevant industry questions. If you’re not cited, analyze which sources are and learn from their content structure and strategy.
- Leverage User-Generated Content (UGC): Repurpose reviews, testimonials, and tutorials into blogs, FAQs, or knowledge articles. This authentic content not only ranks well in traditional SEO but also increases your chance of being cited in AI answers.
Pro Tip: Check Your Current Visibility with Agent Mindshare
If you want to see whether your brand or website is already being cited in AI-generated answers, tools like Agent Mindshare can help. By searching for your company, products, or industry topics, you can quickly find out if you’re mentioned.
Even better, you can study which brands are currently being cited and analyze how they structure their content. This gives you a roadmap to simulate and adapt strategies that are already working in your space.
The Future of Brand Visibility
Being visible in AI-generated answers will soon be as important as ranking on Google. By combining traditional SEO strategies with GEO tactics, your brand can stay ahead of the curve and ensure it’s not left out of the conversation.