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• Alexander Rydberg Ling

How long does it take to see results from Generative engine optimization (GEO)?

Generative Engine Optimization (GEO) is the next evolution of SEO (and maybe SEM?) focused on optimizing your brand’s visibility in AI-powered search engines like ChatGPT, Perplexity, Gemini, and Bing. Instead of only ranking in traditional search results, GEO helps your content appear in AI-generated answers where users increasingly get their information.

Why is this important? Because AI search growing quickly becoming the way people discover content. If your brand isn’t optimized for generative engines, you risk being invisible in the very channels that will dominate online visibility in the years ahead.

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• Alexander Rydberg Ling

How to Get Your Brand/Site Mentioned by AI Answers!?

AI platforms like ChatGPT, Perplexity, Gemini, and Microsoft Copilot are changing how people search. ChatGPT, for example, became the one of the fastest-growing site to reach a million users in history. Instead of using traditional search engines and scrolling through multiple pages, users now get direct, conversational answers. While Google and Bing are still dominant, some data suggests that over 30% of Google searches now include an AI-generated answer at the top.. and this trend is only expected to accelerate.

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• Growth Hackers Sthlm

“Free for the Weekend”: The Growth Hack AI Startups Are Rediscovering

In the crowded AI SaaS space, every edge matters. One growth tactic that’s quietly resurfacing is the “free for the weekend” promotion—a time-bound, high-urgency unlock that has proven effective at driving spikes in adoption, virality, and word-of-mouth.

But where did this idea come from, and why is it suddenly becoming popular again among AI companies?

The Origins: Copy.ai’s 2021 Weekend Unlock

The earliest documented use of “free for the weekend” in the AI SaaS world came from Copy.ai.

Back in January 2021, co-founder Paul Yacoubian began tweeting that the tool was “free this weekend.” This wasn’t just a casual offer—it was deliberate urgency marketing:

  • Remove price friction for new users.
  • Concentrate attention in a short time window.
  • Create social momentum (weekend tweets got reshared, drawing FOMO).

For Copy.ai, this early growth hack helped propel them from being just another GPT-3 wrapper into one of the most recognized AI copywriting tools.

The Big Names Catch On

Fast forward, and bigger players started experimenting with the same idea:

  • Midjourney (2023) → briefly reopened free trials “for the weekend” around their v5.1 launch, reigniting buzz and virality.
  • Runway (2024) → tied “free credits for the weekend” to their Gen:48 film sprint challenges.
  • Lovable (2025) → ran an “AI Showdown” giving builders unlimited access over the weekend.
  • Google Veo 3 (2025) → rolled out a global “free for the weekend” campaign via Gemini to hook creators.

The pattern is clear: what started as a scrappy startup trick has moved upstream into mainstream AI product marketing.

Why It Works

The psychology is simple but powerful:

  • Urgency & Scarcity → Limited time pushes users to try it now, not later.
  • Concentrated Buzz → Everyone talks about it in the same 48–72h window.
  • Low Barrier to Entry → Free access removes friction for trial adoption.
  • Viral Sharing → People love to tip off their friends when “the gates are open.”

In other words, it compresses the awareness → trial → word-of-mouth funnel into a single weekend.

Lessons for AI Founders

If you’re building in AI SaaS, consider:

  • Launch Events: Tie a “free weekend” to a major version release.
  • Community Challenges: Frame it around a hackathon, sprint, or showdown.
  • Data Collection: Use the surge to capture user insights for product/UX improvements.
  • Conversion Funnel: Nurture weekend users into paid subscribers immediately after.

Done right, “free for the weekend” isn’t just a giveaway—it’s a growth catalyst.

Final Thought

From Copy.ai in 2021 to Google in 2025, “free for the weekend” is proving to be more than a stunt. It’s becoming a repeatable AI growth hack—one that blends urgency marketing with the viral dynamics of AI-curious communities.

Expect to see it more often. And maybe… run one yourself.

• Growth Hackers Sthlm

GEO vs SEO: Why AI Optimization Is the Future of Search

Search is changing. For more than two decades, SEO (Search Engine Optimization) has been the backbone of how companies drive organic traffic and get discovered online. But with the rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini, a new discipline is taking shape: GEO – Generative Engine Optimization.

In this post, we’ll break down the difference between SEO and GEO, why it matters now, and what you can do to prepare.

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• Growth Hackers Sthlm

10 anledningar till varför growth hacking är ett måste för ditt företag

I dagens snabbrörliga och ständigt föränderliga marknad riskerar företag som håller fast vid traditionella tillväxtmetoder att hamna på efterkälken. Growth hacking är inte bara ett trendigt begrepp – det är ett strategiskt tillvägagångssätt som är utformat för att driva hållbar och skalbar tillväxt. Genom att kombinera kreativitet, data och agilitet har growth hacking blivit ett oumbärligt verktyg för företag som vill blomstra i en konkurrensutsatt miljö.

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• Growth Hackers Sthlm

Får du felaktiga kampanjnamn för din Google Ads-trafik i GA4?

Många marknadsförare har stött på problemet att Google Ads-trafik i Google Analytics 4 (GA4) inte alltid får rätt kampanjnamn. Istället för att korrekt tillskrivas som betald söktrafik kan den visas som ”(organic)” eller ”(not set)”. Detta kan skapa förvirring och leda till felaktiga slutsatser om hur effektiva dina kampanjer faktiskt är.

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