Latest posts

• Alexander Rydberg Ling

How to Get Your Brand/Site Mentioned by AI Answers!?

AI platforms like ChatGPT, Perplexity, Gemini, and Microsoft Copilot are changing how people search. ChatGPT, for example, became the one of the fastest-growing site to reach a million users in history. Instead of using traditional search engines and scrolling through multiple pages, users now get direct, conversational answers. While Google and Bing are still dominant, some data suggests that over 30% of Google searches now include an AI-generated answer at the top.. and this trend is only expected to accelerate.

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• Growth Hackers Sthlm

GEO vs SEO: Why AI Optimization Is the Future of Search

Search is changing. For more than two decades, SEO (Search Engine Optimization) has been the backbone of how companies drive organic traffic and get discovered online. But with the rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini, a new discipline is taking shape: GEO – Generative Engine Optimization.

In this post, we’ll break down the difference between SEO and GEO, why it matters now, and what you can do to prepare.

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• Growth Hackers Sthlm

10 Reasons Growth Hacking Is a Must-Have for Your Business

In today’s fast-paced, ever-changing market, businesses that cling to traditional growth methods risk being left behind. Growth hacking isn’t just a trendy term—it’s a strategic approach designed to drive sustainable, scalable growth. By combining creativity, data, and agility, growth hacking has become an essential tool for businesses that want to thrive in a competitive landscape.

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• Growth Hackers Sthlm

Are you getting incorrect campaign names for your Google Ads traffic in GA4?

Many marketers have experienced the problem where Google Ads traffic in Google Analytics 4 (GA4) does not always get the correct campaign name. Instead of being correctly attributed as paid search traffic, it may appear as “(organic)” or “(not set)”. This can create confusion and lead to incorrect conclusions about how effective your campaigns actually are.

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• Growth Hackers Sthlm

How AI is Transforming Google Ads (and Why You Still Need Human Expertise)

Google Ads has come a long way in the past few years, with artificial intelligence (AI) now playing a central role in how campaigns are managed and optimized. While you might not realize it, if you’re running Google Ads, you’re likely already using AI in some form. Features like Smart Bidding, Responsive Search Ads, and Performance Max campaigns are powered by AI, helping advertisers save time, improve efficiency, and scale their efforts.

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• Alexander Rydberg Ling

What are cookies? Is it so bad or are they tasty? Let’s discuss it!

No matter your job title or seniority level, cookies and online privacy affects everyone. Even if you don’t make your living within the digital world and discuss expressions like attention, awareness, and retention in your daily business, you are just as affected by the digital changes that are happening online. We as private persons are the frontrunners in the changing online marketing landscape. With regulations such as GDPR and E-privacy, we are impacting the digital landscape where privacy is the end goal.

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