Building blocks for Digital Growth

We help you get started with search marketing, or optimize your existing accounts. We have more than 20 years of experience in building successful campaigns and we are still looking for new challenges.

Take the chance to test your TV commercial on a small scale before you roll out the big campaign. Which target group interacts the most, which VO got the message out best, etc. are some of the questions we can help answer. Of course, we also help to set up full-scale campaigns on youtube.

Should be a part of everyone’s digital marketing strategy these days. Not taking advantage of all users who have shown interest in your service or product, is an opportunity wasted. We set up advanced behavioral retargeting programs, where nothing is left to chance.

Buy advertising space at auction in real time. Pay the right price for the right target group, and thereby increase the chances of finding profitability in your display advertising. We help you get started or optimize your existing account.

Facebook does not need any further presentation in general, but did you know that with Facebook’s network you can follow and reach your potential customers across several platforms (Cross Device Targeting)?

Snapchat is one of the largest growing media for the younger target group mobile and has previously been exclusive to a few large advertisers.

Via LinkedIn, you reach certain target groups that may otherwise be difficult to distinguish. It is particularly well suited for B2B marketing as well as courses and recruitment.

TikTok has experienced tremendous growth in recent years and continues to grow its user base. TikTok is a powerful marketing tool with the most Generation Z users.

The microblog Twitter continues to grow strongly and with a potential new owner, interest has hardly diminished. We have experience from launching the service since 2006, so if you want help with marketing and strategy, visit Contact us.

Most people today have an Analytics account, but few enjoy the full potential that the tool offers. As we base all decisions and recommendations on data, Analytics is the core of our business. We set up, validate and analyze your data.

Ever felt that the technology department is a bottleneck in terms of resources? Google Tag Manager (GTM) is a tool that helps avoid developer dependency and simplifies our everyday lives. With the help of GTM, we can add and edit everything from Event tracking in Google Analytics to A / B testing tools, without the need for the IT department.

Analytics for mobile apps is much more complicated than it is for websites due to the fact that the big players do not want to cooperate regarding sharing data with each other. Therefore, a third-party software is required to be able to aggregate and track data properly between e.g. Apple’s, Google and Facebook’s ecosystems. We have a partnership with one of the big three in this area – Appsflyer.

In order to be able to make the right decision easily and on a daily basis, a good basis is required. Each organization sits on data that can facilitate decision-making processes, we dig out and illustrate the data you need.

We not only help you increase the conversion on your site or app in general, we also go deeper and look at flows based on different campaigns, activities and behaviors. Does a faithful member really want to receive the same message as a first-time visitor? If a specific flow is optimized, it will also provide a better competitive situation vis-à-vis competitors on most advertising platforms, as your ARPU (Average Return Per User) has increased and thus your ROI.

Whether it is to get as accurate campaigns as possible, or to deliver tailored retention programs, there are usually gains to be made with sophisticated customer segmentation. It is important to understand which visitors behave as desired on the page or app in order to develop and optimize your product or service towards your business goals.

Customer relationship management is about streamlining and facilitating companies’ customer relationships and interactions. A well-functioning CRM system helps to handle both new and old customers. The system is designed to gather all customer information in one place and helps companies to automate customer management.

What is the first and last click worth in a customer journey? How much of the revenue should be attributed to a displayed but not interacted ad? Questions that are obviously difficult to answer exactly, but we help you look up so we do not stare blindly at the last click.

Do your customers often start the buying process on their mobile, but convert on the desktop? Should marketing materials be adapted to the platform? When in the day is it best to be visible to different devices? The questions are many, and we are happy to help you answer them.

Do your visitors exhibit behavior that should generate a specific offer? Or should your entire web site be dynamic depending on how each user behaves? This is part of the more advanced part of optimization, but if you are ready, we are.

In order to make as good an ROI calculation as possible, it is of great importance to calculate how much each given customer is worth over the entire life cycle (LTV), and what the cost of customer acquisition (CAC) is. Ideally, they will come back and buy more times, which should then be added to the ROI analysis of the campaigns that received the customer from the beginning.

When your product generates user data in several different media, you need to collect it somewhere to be able to analyze. This can apply to mobile apps, web, router or back-end systems. We help you collect and analyze this data with e.g. BigQuery.