The challenge
Aleris needed to develop a solid understanding of their marketing strategies' effectiveness and how to monitor them efficiently. They required GDPR-compliant tracking systems and the ability to replicate processes across multiple business units and products.
The solution
We implemented GA4 configuration with server-side tracking, real-time user journey tracking from channels to website, GDPR-compliant measurement, and an automated monthly reporting structure.
Success factors
Holistic approach
By covering all business areas with the same measurement framework, Aleris gained a unified view of their digital customer journeys.
GDPR compliance
Server-side tracking ensured all data collection was GDPR-compliant without compromising on insights.
Data-driven decisions
Automated reports enabled decisions that were previously impossible due to gaps in tracking.