The challenge
Halebop wanted to reach a new customer segment of 1.7 million potential customers through the Locall app. The challenge was to quickly build a user base and drive sales growth in a competitive market.
The solution
We implemented an efficient Growth Process early in the project, enabling constant and rapid optimization of both customer experience and marketing. By prioritizing data accuracy from the start, the team could focus on growth instead of debating data quality.
Success factors
Process as foundation
Early implementation of an efficient Growth Process enabled constant, rapid optimization of customer experience and marketing.
Data as servant
Prioritized data accuracy from project start gave the team the ability to focus on growth instead of questioning numbers.
Team as key
A cross-functional team with necessary skills, strong internal support, and a genuine growth mindset proved essential.