The challenge
New Balance wanted to strengthen its brand in Scandinavia and optimize how they launch their shoes digitally. The challenge was to maximize reach and build brand awareness cost-effectively.
The solution
We developed an iterative optimization strategy where campaigns were tested early to gather optimization data. The iterative approach enabled rapid resource allocation and continuous campaign improvement.
Success factors
Iterative optimization
By testing campaigns early and gathering optimization data, we could quickly allocate resources to what worked best.
Cost efficiency
90% lower cost per view compared to YouTube's benchmark through continuous optimization.
Strong view rate
73% view rate, 257% higher than YouTube's average benchmark for similar campaigns.