A/B Testing

It’s an important process to figure out which version of a website or marketing element (e.g. ads, emails, etc) performs better for your target audience. Typically you will make 2 versions of an ad or page and drive half of your traffic to one version, and the other half to the other version. The version that gives you a better conversion rate wins the so-called A/B Testing.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.