AAARRR

AAARRR is an abbreviation of the most important steps in the customer journey for growth optimization. Awareness, Acquisition, Activation, Revenue, Retention and Referral. However, not always in that order. Curiosity: They are often referred to as pirate metrics based on the fact that it sounds like a pirate’s voice if you try to pronounce the abbreviation.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.