Skip to content
Back to glossary

Glossary

CRM (Customer Relationship Management)

CRM covers systems and strategies for managing customer relationships, collecting customer information and automating customer processes.

kundrelationsystemautomatisering

CRM (Customer Relationship Management) is about streamlining and facilitating company customer relationships and interactions. A well-functioning CRM system helps handle both new and existing customers by gathering all customer information in one place and automating customer management.

Why is CRM important?

A CRM system enables you to build dashboards and generate reports that facilitate follow-up and analysis. It's an invaluable tool for both sales and marketing teams working together on ABM and lead nurturing.