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Glossary

CRO (Conversion Rate Optimization)

CRO is the process of systematically optimizing a website or app to increase the proportion of visitors who convert.

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Conversion Rate Optimization (CRO) is the process of systematically optimizing a website or mobile app to increase the number of conversions. The process typically starts by generating improvement ideas and then validating these hypotheses through A/B tests and analyses.

Why is CRO important?

CRO allows you to get more value from your existing traffic without increasing ad spend. Even small improvements in conversion rates can have a significant impact on revenue and ROI.