How long does it take to see GEO / AI search result?

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Hi, fun to have you here. Let's have a
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first session where we're going to
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discuss some more about Jill today. We
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had a webinar a couple of weeks ago, but
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today I think we're going to dive deep
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into some more question that's that have
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popped up the last couple of weeks. Uh
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so the first question we have today is
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could you just briefly explain for
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everybody that's new to this what's
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generative engine optimization? What is
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Julio?
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Yeah, of course, Alex. Uh, since we
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already have given good explanation in
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our previous uh webinar, today I'm just
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going to give a very brief and quick
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answer. GEO, I think we're going to put
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it this way. Uh, it is representative
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generative engine optimization
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uh like AI search engines like Google AI
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overviews, JGBT or perplexity. when
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people search uh or give a prompts ask
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questions there it gives answers. So
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this is about how to optimize and make
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sure your name and content is shown
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there and uh why it's becomes more and
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more important as start matter for a lot
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of business. I think that answer is very
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easy because more and more people are
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using AI search or probably even instead
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of the traditional search uh methods. So
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of course GEO is becoming more and more
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more important and at the same time to
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make sure your brand and your websites
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are visible in the AI answers that also
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naturally become more expensive. Yeah, I
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think that's pretty obvious.
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>> Perfect. And I would say one of the most
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common questions that have once again
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been been discussed the last couple of
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weeks when people start to work with it
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whether you're a brand or a e-commerce a
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lot of people wondering how long does it
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actually take before the LLMs the the AI
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searches pop
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uh showcase your brand and brand name
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when you start working with it.
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>> Uh yes that's true. Uh that is a
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question we got asked quite a lot uh
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also from a lot of the clients we have
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and uh the unfortunately the the short
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answer is it really depends but I guess
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that's not a good enough answer for
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today's session. So if I have to put the
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numbers, I think uh go uh could be as
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quick as uh two to three two to four
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weeks and or to as slow as to six months
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before we could see results. So I know
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that's a very wide r range but uh in
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reality it really depends.
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>> And why would you say it differs so
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much? Why a couple of weeks for some
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brands and a couple of months for
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others?
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>> Yeah. uh because uh uh just like the uh
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traditional let's call it traditional
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SEO there are even for GEO there are a
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lot of factors that uh uh giving impact
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to the answers like domain authority um
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quality of the content um also how you
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structure your content and also how how
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much content there are like the
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competition around this topic. So there
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are a lot of things that that would give
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impact and uh make the make the the
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result show or not show. Uh that's why
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it is very hard to give a solid answer
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how long time it will take takes. But I
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I can say generally if you do everything
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right, it can be much faster than
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traditional SEO.
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>> Okay. But for someone that's brand new
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to digital and wants to start working
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with it and try to gain some visibility,
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do you have any tips and tricks you can
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showcase how to actually get that
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visibility or where to start?
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>> Uh yeah, I think we probably can start
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with a good example that we have done.
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Uh we actually have done a lot of uh
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tests uh in the past uh not even weeks
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months I would say. So this is a good
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example we can give. This is actually
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the test we did for today's topic. try
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to answer how long time it really takes.
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And here you can see that we uh our
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article that we posted really got good
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results. This is a Google air overview
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and I think we also have a example from
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other AI tools. Um if you please show
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next page that our article really gets
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uh cited as a very high top position and
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this actually only took us about one
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week uh or 10 days time uh roughly. So I
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think as I said uh I mean of course uh
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it depends on a lot of things but if you
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really uh uh do everything right the
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result can be quick. So in this case we
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really did a very well design for the
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content structure and uh try to answer
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the question in the in the easy to
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understand easy to digest this way. So
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there are a lot of things we pre-esigned
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for this content that's why this one uh
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could be shown much faster.
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>> Uh it's fun that you mention it uh but
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go more to digital towards that. Is
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there any difference to be shown in shut
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perplexity or let's say other AI tools?
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what's what's the biggest difference
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between them or do they all work at the
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same same way?
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>> Yeah. uh that that is not an easy
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question because I don't think uh me or
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any of us have really deep insights of
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how the M models work in different ways
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but I think one thing that we can see
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that is all the AI tools with active
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search function there the go result can
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be shown much faster which is easy to
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understand because every time when you
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uh uh have a prompt when ask a question
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then it really does this search across
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the internet like right now. But for the
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default GTP model for example uh where
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when you ask when you ask answer ask a
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question the uh search function is not
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active then it use the pre-built
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knowledge base to answer your question.
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Then even though you build a new page or
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new content today that has to uh wait
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till next round to uh during the
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training to the refresh the content uh
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the knowledge base before your uh uh new
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content can be used. So that there in
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that case there's a real difference.
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>> And if we look at Jio compared to SEO
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and focus on speed, would you say it's a
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big difference or are they comparable? I
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mean working with SEO, we probably know
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what the speed is and what the cycle
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should look like, but Jio is such a new
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topic. So, so if you compare them two,
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uh, would you say you get results almost
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at the same time or is Jio slower or
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quicker? Yeah, I think in in this case
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uh we can say that VO can be faster. Of
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course, there's no guarantee. You have
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to as I mentioned already mentioned
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there are a lot of parameters, but GEO
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can be faster compared with the the
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traditional SEO. But on the flip side, I
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think there's also something that we
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need to keep in mind since the it is so
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fast to pick up your content also. it
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will pick up some other people's content
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in a couple of weeks or couple of months
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also. So, you really need to stay on top
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of things to make sure your go content
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is like the top quality that is like
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often being cited and used. But
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generally speaking, GEO uh we we can
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expect a faster result than traditional
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SEO.
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>> Okay. Uh interesting. And what would you
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say is the best factors for geo actions
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on your website to boost results and
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visibility? What what could you do to
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your website to really like boost
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visibility in search? That's that's the
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question.
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>> Yeah, I think uh the the list uh can be
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long but uh there are certain things uh
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we for sure know that it matters. Uh
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first thing is your domain authority and
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of course how you structure the content.
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uh if the content is structured, easy
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for LLM to read or consume. Uh and also
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of course very important make sure your
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website is LM friendly and have clear
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schema markup. Uh so all those things
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will matter but of course there are uh
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the list can be long.
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>> Cool. And I mean when you start working
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on this I think you rather fast want to
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monitor see if you get results. So, so
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to actually follow up and see if your
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actions uh result in anything uh what's
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the best tool out there to monitor your
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go actions?
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>> Uh yeah, I think uh end of the day of
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course no matter G or SEO we want uh uh
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conversions we want business uh but to
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uh to measure the early indicator then
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we are talking about the the the
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so-called channel performance. In that
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case uh G we are not really talking
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about the only about the ranking
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anymore. And of course uh in the uh
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answers you want your brand uh your or
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your channel to be uh cited as uh early
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as possible to be the first one. Of
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course you want that. But generally I
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think we are measuring if your brand uh
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is being cited or if your website
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content being used. uh for the answer.
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Uh those are the very important uh uh
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parameter to start with because those
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give the chance to your potential users
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start to to to uh search about your
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brand or even click click the link to
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come to your website. So that is a very
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first step to measure that. Uh and uh
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yes there are a lot of different tools
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uh to monitor GEO results. I think uh
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the so-called traditional SEO tools uh
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they start to add the go functions like
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href and others they start to add the
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functions for go and there are uh new go
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specialized tools uh out there and our
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agency actually we have agent mind share
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that is uh that we built to help us moni
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monitor and understand the geo
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performance as well feel free to check
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it out
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>> so that could be the action from this
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webinar or talk more or less So either
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check the webinar that we had earlier on
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or try agent minder to see where your
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place right now when it comes to the
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your position within your brand or uh
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industry.
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>> Yeah. And of course uh if you have other
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questions around go feel free to reach
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out. We are more than happy to discuss
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with you.
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>> I think that's it for today. Thank you
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for this session.
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>> Thank you Alex.