What types of content perform best for GEO?

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Happy Monday. Great to back for another
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chat regarding J. H. Last week we spoke
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about how long it actually takes when
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you start to work with J to actually see
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some results and see your name or your
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brand pop up in the LLMs. But for
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today's session, I think it's time to
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dig a little deeper and actually talk
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about techniques that you can use as a
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company or brand to get that visibility.
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Uh so let's start there. As a company,
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what's the first step you should start
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working with to get that visibility?
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>> Yeah. Uh good question and happy Monday,
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Alex. Uh I think to break down that
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question, uh I would say the most
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important thing maybe we should start
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with mapping out the most relevant
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prompts and uh search terms. uh in the
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traditional SEO world basically we're
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talking about the most important
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keywords uh so I think that's equ
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equivalent in that case we understand
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what prompts and the terms we should be
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working on and should be monitoring
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>> okay but when we have that understanding
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what would be like the next part so we
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know the problems that we should be
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visible in I know that already what
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should I do Next.
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>> Yeah. Next, I think we should uh start
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with auditing your current uh
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performance uh which is uh visibility uh
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as the term we talked about last time.
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How often AI actually site sites your
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brand and links and there are me
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multiple methods to do this. uh most
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common ways that you could use different
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pl AI uh search uh uh overview platforms
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to help you build the current
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performance and the trend over time. Uh
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we actually have a tool called HMI share
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that you can use for this purpose.
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And uh after that uh of course you also
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need to make sure that the site is uh
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technically uh technically ready for
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this purpose and uh don't forget about
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uh offline signals
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uh sorry I mean off page signals uh
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because uh AI don't just site content on
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your page they also uh crawl uh across
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the whole net to understand other
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contents and try to answer the
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questions. So that part also matters a
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lot and uh finally but of course
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probably is also the most important
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thing that we need to set up a good way
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to monitor the trend and the change. So
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we understand all the efforts we we give
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will be bring good performance to us.
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>> Interesting. You said one thing about
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the technical aspects. Could you like
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sling back to that and uh and get a bit
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more concrete what you actually mean
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with technical part? That would be
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great.
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>> Yeah. Uh I think many people are
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familiar with the technical SEO. So in
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this um uh case it's quite similar. Uh
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first you need to make the side make
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sure the pages are crawable. So AI
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actually can crawl and read uh the
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content on the page and also the page
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need to load fast enough u mobile
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friendly and many other aspects we need
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to think about uh and also some other
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small tips that we could talk about here
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is to we need to have a structured data
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uh like schema markup for AI engines to
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easily understand and extract the
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content of the page and also for the
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content of the page. Uh it would be good
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to optimize the content in a very clear
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and structured way. So we use more like
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a conversational language to break down
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the answers into bullets or shorter
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paragraphs. Uh just imagine is like when
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when a real human being is consuming
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content on the page, what will the best
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way to understand what you what the
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information you have? And uh best
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practice could also be that try to
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format the questions and answer based
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information so people can easily digest
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what this is about and what answer
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you're trying uh trying to give. Yeah.
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So in practical I think uh we we have
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seen a lot of cases like Q&A or FAQ
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sessions would get cited quite often by
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AI.
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A bonus question maybe or once again
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stepping back from what you started with
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in that sentence it's crawable. I think
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we always talk about your site needs to
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be crawable your app needs to be
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crawable your information needs to be
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crawable. What what is the actual
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definition of having something crawable
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for the LLMs would you say?
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>> Yeah. Yeah. There are some technical
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definitions like you could make if you
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don't want actually you could make the
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site not crawable by AI but of course in
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our case we would want to do the
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opposite. So one easy yeah one easy case
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I think probably many people experience
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uh would be uh if you give the same link
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to open AI or to perplexity for example
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uh sometimes you could experience that
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the link could be accessed by perplexity
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but not by open AAI so that's something
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we definitely need to think about
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>> okay perfect
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thing that's been been asked quite a lot
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Is is backlinks still as an important as
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when we're talking about SEO? So is
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backlinks important for SEO as well or
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is it main the main information on your
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site that's more important or is back
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links still valid?
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>> Yeah, I think uh both matter. Uh, of
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course the content on the page as we
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said you need to have it in a very
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structured way easy to digest but back
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links uh are still very important or to
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some some extent I would say is probably
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more important uh than before because in
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the classic or traditional SEO world uh
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backlink that they read different
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domains to like which give back links to
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you to understand like how uh the whole
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network referring to your to to your
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information to your pages. But in this
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case, uh AI would rather actually to
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read the content on those pages or or or
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places try to understand how people or
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or other sites generally talk about you.
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So I would say that's definitely like
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important in different ways.
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And I think just to highlight something
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uh if you have more questions regarding
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the comparison between JO and SEO, we
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have an entire webinar when we break
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that down in I would say pretty detailed
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level. So uh don't forget to watch that
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if you don't think we cover it well
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enough in this little chat. Uh but back
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to the topic of today, the last question
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I have, what would you say is the best?
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I think you have mentioned a few times
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already, but once again, just to put it
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as clear as possible, what would you say
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is the best and most important content
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to make sure that you have your
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opportunities to be as good as possible
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when it comes to the law?
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>> Uh yeah, I think uh uh end of the day,
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we are still uh we still need a good
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content. So like make sure the content
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is very uh clear structured uh easy to
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understand
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uh easy for AI to uh digest and that of
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course includes not only the structure
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also the technical perspect
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uh and also maybe have around the most
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important prompts or or search terms
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build different how to guidelines and uh
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try to answer the question try to put
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put ourselves into uh users perspective
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what do they really want to understand
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and what do they really want to like ask
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or learn about this try to build content
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around that and then I think that would
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be a really good start
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>> and I mean I I think the most of uh the
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people who will watch this sooner or
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later have used an LLM and they've seen
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that LMS love to have their answers in
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bullet list in diagrams So, and FIQs,
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etc. So, FIQ's, Q&As, short bullets. I
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think that that makes it easier for the
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LMS to actually read the information on
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your site. I we think we don't have the
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absolute answer, but we think they
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prefer that towards like one pure. So,
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make sure that you have your information
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as concrete as possible.
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>> Yeah, absolutely. uh as you said we we
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cannot say it for sure but in all the
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cases we have tested that's definitely
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has been validated every time and on top
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of that another format format of content
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uh table for example we see that it's
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also very often picked up by AI so try
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to make the content easy to consume
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don't give very long sentences and long
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paragraphs
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that would be my suggestion thank
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It's Monday. I know you're a busy man.
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So, let's keep this short and sweet for
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and let's bring it back next week. But
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for now, if you guys have any other
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questions, feel free to reach out.
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Contact grow. Or just reach out to me.
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Thank you for
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>> Thank you. Have a good Monday.