The Best Claude Code Marketing Skills (2026): Ranked by Use Case

Most Claude Code marketing skill comparisons give you a list. This one gives you a decision.

We reviewed 25+ marketing skills across 7 categories. Read through the documentation. Analyzed who each one is built for. Identified the shortcomings that repo maintainers don't put in their README. The result is four recommended combinations based on your actual situation — so you know exactly where to start.

This is an expanded update to our March 2026 comparison. The ecosystem has matured significantly since then. GEO is now standard, not experimental. Agency delivery layers are emerging. And the gap between generalist and specialist skills is widening fast.

How to read this guide

Everything in this article falls into one of two categories: verified fact or our assessment.

Verified facts — GitHub star counts, feature lists, installation requirements, API dependencies — are pulled directly from each repo's README and SKILL.md files. These are objective data points.

Our assessment — scenario recommendations, "best for / not ideal for" labels, and combination recommendations — reflects our professional judgment based on reviewing the codebases and documentation. We have not personally tested every skill in production environments. We label assessments with phrases like "our assessment" or "based on repo documentation."

Do not interpret our assessments as controlled benchmarks. If you are unsure about a skill's suitability for your specific use case, test it yourself or contact us for guidance.

Category 1: SEO

1. coreyhaines31/marketingskills

GitHub stars: 17,400+
Installation: npx skills add coreyhaines31/marketingskills

What it does: Broad marketing skills package with strong SEO foundation. Includes seo-audit, ai-seo, programmatic-seo, site-architecture, schema-markup, and competitor-alternatives. All skills share a product-marketing-context file — so every skill understands your product, audience, and positioning before running. Output consistency is high.

Best for: SaaS founders and solo marketers who want fast setup with no API configuration. One command installs everything.

Not ideal for: Teams that need live keyword data, competitor SERP analysis, or real backlink metrics. Analysis is static — no live data.

Key limitation: No external data integration by default. What you get is framework + best-practice analysis, not data-driven audit. The product-marketing-context file creates consistency but requires manual updates when your product or positioning changes.

2. AgriciDaniel/claude-seo

GitHub stars: Part of AgriciDaniel's portfolio (6,000+ total)
Installation: git clone + bash install.sh

What it does: 19 sub-skills, 12 subagents, 3 optional extensions (DataForSEO, Firecrawl, Banana for image gen). Covers technical SEO, E-E-A-T assessment, schema, GEO/AEO module, local SEO, Google APIs (Search Console, PageSpeed, GA4), PDF/Excel reporting.

Best for: SEO specialists or technically capable marketers who want deep audits with live data. Agency use cases where client deliverables need comprehensive coverage. Our assessment: this is the most technically complete SEO skill available as of April 2026.

Not ideal for: Quick one-off audits. Setup involves configuring multiple MCP extensions. Not beginner-friendly.

Key limitation: Complexity of setup is proportional to depth. To unlock live data, you need paid API subscriptions (DataForSEO, Ahrefs, etc.). If you don't use at least 8–10 of the 19 sub-skills regularly, the overhead becomes too large.

3. TheCraigHewitt/seomachine

GitHub stars: ~2,400
Commands: /research, /write, /optimize

What it does: 10 built-in agents handling keyword research, content analysis, SEO optimization, meta tags, internal linking, and CRO. Integrates with GA4, Search Console, and DataForSEO.

Best for: Content-heavy teams producing 8+ blog posts per month. Strongest as an SEO content production pipeline.

Not ideal for: Technical SEO audits. Focused on content, not site architecture or crawlability.

Key limitation: Multiple MCP dependencies. Pipeline structure is rigid by design — good for process discipline, less suited for creative experimentation. Less useful for one-off tasks.

4. kostja94/marketing-skills

Skills count: 160+ across 9 categories
Installation: npx skills add kostja94/marketing-skills

What it does: Massive skill collection. SEO coverage includes technical (robots, sitemap, canonical, Core Web Vitals), on-page (title, meta, schema, heading), content (keyword research, content strategy, competitor research, E-E-A-T), off-page, and 40+ page type templates.

Best for: Product teams or agencies managing multi-page websites with many page types (landing pages, category pages, comparison pages, etc.). Best SEO breadth of any skill in this list.

Not ideal for: Users who want instant results without setup. The context file requirement is a prerequisite, not optional. Beginners who need guided workflow.

Key limitation: Generic outputs without project context file. The tool is only as good as the context you provide. 160+ tools but no manual for how to combine them — overwhelming as a primary tool for junior practitioners.

Category 2: GEO / AI Search Optimization

GEO = Generative Engine Optimization. Getting your content cited by AI systems: ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini. Learn more about GEO optimization as a service.

5. zubair-trabzada/geo-seo-claude

GEO-first design with 13 sub-skills.

What it does: Citability scoring, AI crawler analysis (checks robots.txt for 14+ AI crawlers including GPTBot, ClaudeBot, PerplexityBot), llms.txt generation, brand mention analysis across YouTube/Reddit/Wikipedia/LinkedIn, platform-specific optimization, schema for AI discoverability, and PDF report generation.

Best for: Agencies running GEO audits and delivering client reports. Most complete GEO-specific skill available. Includes a prospect pipeline (CRM-lite) and proposal generator — built explicitly for agencies selling GEO audits to clients.

Not ideal for: Pure technical users who just want to fix their own site. The agency sales infrastructure is built-in and adds overhead.

Key limitation: Has a commercial angle (linked to a paid community). The tool itself is free and open source, but the surrounding ecosystem is monetized. GEO metrics are still hard to measure — no "AI search rank tracker" equivalent.

6. aaron-he-zhu/seo-geo-claude-skills

Zero dependencies — no Python, no API keys, pure markdown skills.

What it does: 20 SEO + GEO skills with two proprietary scoring frameworks: CORE-EEAT Content Benchmark (80 assessment items) and CITE Domain Rating (40 assessment items). Covers keyword research, content writing, technical audits, rank tracking. Works with 35+ AI agents.

Best for: Teams that want structured, repeatable content quality scoring. The dual framework (CORE-EEAT + CITE) makes it useful for content standards and editorial guidelines. Easiest installation of any GEO skill.

Not ideal for: Users who need live data or dynamic scoring based on real SERP results.

Key limitation: Static analysis only. Scores reflect framework criteria, not real-world ranking or citation performance. CORE-EEAT and CITE are proprietary frameworks — well-designed but not industry standards.

7. onvoyage-ai/gtm-engineer-skills

GitHub stars: 428

What it does: AEO/GEO workflow covering 16 foundational checks across 6 dimensions. Unique feature: creates machine-readable visualizations (SVG charts, HTML tables, JSON-LD structured data) that AI engines can parse and cite — not just images.

Best for: Content teams that want to build AI-citable assets from the ground up. Especially useful for data-driven content (reports, statistics, comparisons).

Not ideal for: Quick audits of existing content. More powerful for new content creation. Text-only content without data components.

Key limitation: Relatively new (428 stars), less community validation. JSON-LD and SVG require implementation on your site — if your CMS doesn't support custom structured data injection, you need dev work.

8. BrianRWagner/ai-marketing-skills — aeo-audit

Part of: BrianRWagner/ai-marketing-skills package.

What it does: Audits how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini). Brand-level visibility, not just page-level.

Best for: B2B brands that want to understand their AI search presence from the perspective of a potential customer querying an AI system. Our assessment: the only Claude Code skill we've seen that treats GEO as a brand management issue, not just an SEO extension.

Not ideal for: Page-level GEO optimization. This is brand audit, not content optimization.

Key limitation: Audit is a snapshot in time. AI search results change rapidly, so findings can become outdated within weeks. Use for strategic direction, not operational metrics.

Category 3: Paid Ads

9. AgriciDaniel/claude-ads

225+ automated checks across 6 advertising platforms.

What it does: Google Ads (Search, PMax, Display, YouTube, Demand Gen), Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Search Ads. Outputs a unified Ads Health Score (0–100) with weighted severity. 6 parallel agents for speed. Auto-detects business type (SaaS, ecommerce, local service) and loads industry-specific benchmarks.

Best for: Agencies or media buyers managing multiple client accounts who need to run fast multi-platform audits. Particularly strong for catching PMax issues. 23 built-in reference files with 2026-current benchmarks.

Not ideal for: Live account management. The skill reads data you paste in — it does not connect to ad accounts via API. You need to export data first.

Key limitation: Not a live integration. Requires manual data export from platforms before analysis. Health Score is a black box — you see scores and recommendations but not exact weighting of each check.

10. cohnen/mcp-google-ads

GitHub stars: ~445
MCP server for live Google Ads data.

What it does: Connects Claude Code directly to your Google Ads account. Query campaigns, keywords, and performance data in natural language. Real-time data.

Best for: Google Ads practitioners who want conversational account analysis without writing scripts or using the UI. Ask "which keywords are wasting budget?" and get answers from actual account data.

Not ideal for: Multi-platform analysis — Google Ads only. Users without MCP setup. Sensitive data environments where live API connection isn't approved.

Key limitation: Requires Google Ads API access setup and MCP server configuration. Read-only — you cannot create campaigns or adjust bids through Claude Code. Single platform.

11. thatrebeccarae/claude-marketing

Ecommerce marketing stack — Klaviyo, Shopify, GA4, Looker Studio, paid media.

What it does: Full marketing department skill pack for Claude Code. Includes Klaviyo, Shopify, GA4, Looker Studio, paid media (Google Ads, Meta Ads, Microsoft Ads). Audit, optimize, and report using natural language. MCP-based platform integrations.

Best for: DTC / ecommerce teams running Klaviyo + Shopify + paid media. Most integrated ecommerce marketing skill available. Microsoft Ads skill includes LinkedIn Profile Targeting strategy.

Not ideal for: B2B SaaS or teams not on the Shopify/Klaviyo stack. Custom ecommerce platforms.

Key limitation: Heavy MCP configuration required across multiple platforms. High setup cost. Tightly coupled to Shopify/Klaviyo — a feature for the target audience, but makes adoption impossible for other stacks.

Category 4: Content & Copywriting

12. coreyhaines31/marketingskills — Content & Copy skills

Same package as #1 — 17,400+ stars.

What it does: Full content and copy suite. Copywriting covers homepage, landing pages, feature pages. Social content covers LinkedIn, Twitter/X, Instagram, TikTok. Includes repurposing triggers. The product-marketing-context foundation means all copy skills understand your product before they start.

Best for: SaaS founders and small marketing teams needing end-to-end copy from one install. Zero API dependencies.

Not ideal for: Platform-specific algorithm optimization (LinkedIn vs X strategy is not differentiated in depth). Specialist writers who need advanced craft techniques.

Key limitation: Social content skill treats platforms somewhat uniformly. No deep platform algorithm logic. Breadth is both the strength and the weakness.

13. AgriciDaniel/claude-blog

22 sub-skills for blog content.

What it does: Write, rewrite, analyze, brief, calendar, strategy, outline, seo-check, schema, repurpose, geo-optimization, audit, factcheck, cannibalization detection, AI image generation (via Gemini). Dual-optimized for Google rankings AND AI citations simultaneously.

Best for: Content marketing teams producing regular blog content who want SEO + GEO built into every article by default.

Not ideal for: Quick one-off posts. The skill ecosystem is designed for ongoing, systematic content production.

Key limitation: Optional pip dependencies for advanced features (readability scoring, schema detection). Google API key required for some features. 22 sub-skills can be overwhelming for simple blog posts — best for pillar content and major launches.

14. BrianRWagner/ai-marketing-skills

17+ marketing framework skills.

What it does: Voice Extractor (learns your writing style from samples), De-AI-ify (removes AI writing patterns from text), LinkedIn Authority Builder (content system for thought leadership), AEO Audit, Content Ideas Generator, Positioning Basics.

Best for: B2B founders and individual creators building personal brand / thought leadership. Voice Extractor + De-AI-ify combination makes AI content sound genuinely human. Unique in this ecosystem.

Not ideal for: Ecommerce, ad creative, or high-volume content production. Focused on B2B personal brand use case.

Key limitation: Voice Extractor requires 5,000+ words of existing content. De-AI-ify can sometimes over-correct. Not designed for agency or team workflows.

15. kostja94/marketing-skills — Content skills

Same package as #4 — 40+ page type templates.

What it does: Nav, breadcrumb, hero, CTA, testimonials, and more. Templates for landing pages, product pages, pricing pages, about pages, case studies, comparison pages.

Best for: Teams building or rebuilding websites who need consistent, SEO-structured copy across many page types. Agencies managing multiple client brands.

Not ideal for: Breakthrough creative work — templates enforce conformity. Highly differentiated brands where off-the-shelf structure dilutes positioning.

Category 5: Email

16. CosmoBlk/email-marketing-bible

65,000 words, 908 sources, 19 industry playbooks.

What it does: Comprehensive email marketing knowledge compiled into a single skill file. Built by George Hartley, founder of SmartrMail (28,000 customers). Covers deliverability diagnosis, industry benchmarks, specific platform tactics (Klaviyo, Mailchimp, etc.). 19 industry playbooks: ecommerce DTC, B2B SaaS, B2C SaaS, newsletter/creator, agency, nonprofit, healthcare, financial services, real estate, travel, education, and more.

Best for: Email marketers who need strategic advice, deliverability troubleshooting, or industry-specific benchmarks. Ideal for diagnosing "why are my open rates dropping?" type problems.

Not ideal for: Pure execution (writing a quick drip sequence). This is a strategy and knowledge skill, not a writing skill.

Key limitation: Knowledge skill only — does not execute. Cannot send emails or connect to ESPs. Use alongside an execution skill. But for strategy and troubleshooting, the closest you'll get to an email marketing expert in your Claude session.

17. coreyhaines31/marketingskills — email-sequence + churn-prevention

Same package as #1.

What it does: email-sequence covers drip campaigns, welcome flows, onboarding sequences, product launch emails. churn-prevention covers cancellation flows, save offers, dunning, failed payment recovery.

Best for: SaaS teams needing to quickly write lifecycle email sequences. Works well combined with the email-marketing-bible for strategy + execution.

Not ideal for: Deep deliverability analysis or industry-specific email strategy. SaaS-centric templates — if you're not SaaS, many templates won't fit.

18. OpenClaudia/openclaudia-skills — email skills

62+ skills with Resend API integration.

What it does: email-sequence + email-subject-lines skills with Resend API integration. Can write AND send emails directly from Claude Code. Write → review → send without leaving the terminal.

Best for: Technical teams who want to automate email sending as part of a larger workflow. Only skill in this list that can actually send emails via API.

Not ideal for: Complex ESP management (Klaviyo, HubSpot, Mailchimp). Resend is a transactional email API, not a full ESP.

Key limitation: Requires Resend API key. Transactional email only, not full marketing automation. Sending limits and costs apply for regular campaign sending.

Category 6: CRO & Analytics

19. coreyhaines31/marketingskills — CRO + Analytics suite

6 CRO-specific skills covering the full SaaS funnel.

What it does: page-cro, signup-flow-cro, onboarding-cro, form-cro, popup-cro, paywall-upgrade-cro, analytics-tracking, ab-test-setup. Full-funnel CRO coverage from first page visit to paid upgrade. analytics-tracking covers GA4 event setup, attribution, and measurement.

Best for: SaaS product teams who want to systematically improve conversion across the entire funnel from one install.

Not ideal for: Ecommerce-specific CRO (Shopify checkout optimization, cart abandonment). Advanced statistical test design. CRO recommendations based on best practices, not your actual GA4 data.

Key limitation: Skills guide analysis and recommendations but do not execute tests. You need a separate testing platform (Optimizely, VWO, etc.) for implementation. Skills are a hypothesis engine, not testing infrastructure.

20. zubair-trabzada/ai-marketing-claude

5 parallel agents for comprehensive marketing analysis.

What it does: 15 marketing skills with 5 parallel subagents. Runs full website audit covering: Content & Messaging, Conversion Optimization, SEO & Discoverability, Competitive Positioning, Brand & Trust, Growth & Strategy. Outputs 100-point score per category. PDF report generation included.

Best for: Agencies needing to produce audit deliverables quickly. Run /market audit [URL] and get a formatted client report in minutes. 5 parallel agents run simultaneously — faster than sequential analysis.

Not ideal for: Deep technical CRO requiring actual analytics data. Analysis is based on page crawl, not behavioral data. Ongoing optimization — audit is a snapshot.

Key limitation: 5 parallel agents can produce an overwhelming amount of recommendations. Without a prioritization framework and realistic implementation capacity, the audit becomes shelf-ware.

21. alirezarezvani/claude-skills — campaign-analytics

GitHub stars: 5,200+ (full package).

What it does: Dedicated campaign analytics skill for analyzing attribution data, campaign performance, and journey data. Separate from analytics-tracking (setup) — this skill is for analysis of existing data.

Best for: Teams with existing analytics data who want to analyze attribution and campaign performance. Explicit separation of "setup" vs "analysis" in the skill architecture.

Not ideal for: Cross-device attribution. The skill documentation explicitly states: no cross-device tracking support.

Key limitation: Analysis is only as good as input data. The skill doesn't fetch data automatically (without MCP integrations), so garbage in → garbage out. Last-click and linear models by default.

Category 7: Content Repurposing

22. AgriciDaniel/claude-blog — blog-repurpose skill

Part of claude-blog package (#13 above).

What it does: Repurposes blog content into multiple platform formats. Since the source content is already dual-optimized (SEO + GEO), the repurposed content maintains quality. LinkedIn articles, Twitter/X threads, newsletter segments, slide decks, video scripts.

Best for: Teams already using claude-blog for content creation. Repurposing fits naturally into the existing workflow. Maximize ROI of pillar blog posts.

Not ideal for: Repurposing video or podcast content (text-based input only). Platform-native content where each piece should be original.

23. kanaerulabs/growth-kit

Blog-to-social repurposing. X/LinkedIn/Medium focus.

What it does: Converts blog posts into X threads, LinkedIn posts, Medium articles, Dev.to posts. Commands: /publisher:x, /publisher:linkedin, /publisher:all. Zero dependencies.

Best for: Solo creators and small teams who want the fastest possible blog-to-social conversion. 30-second install. Does one thing extremely well.

Not ideal for: Video/podcast repurposing. Complex multi-format workflows. No image generation. Three-platform focus — if you need Instagram, YouTube, TikTok, you're out of luck.

24. WomenDefiningAI/claudecode-writer

Full content chain + podcast Q&A.

What it does: Idea → long-form article → LinkedIn post → newsletter section → Twitter thread → podcast Q&A script. Voice matching from writing samples. Covers the full content creation chain including podcast Q&A, which no other skill in this list does.

Best for: Thought leaders, consultants, and newsletter writers who produce content across multiple formats regularly.

Not ideal for: High-volume content teams or ecommerce. Designed for individual creators. If you just need blog → social, other transformation steps become overhead.

25. coreyhaines31/marketingskills — social-content

Same package as #1.

What it does: Handles social content creation including repurposing from other formats. Trigger phrases include "repurpose this content," "LinkedIn carousel," "Twitter thread."

Best for: Teams already using coreyhaines31 who want repurposing without adding another tool.

Key limitation: Platform strategy not deeply differentiated. LinkedIn and X are treated somewhat similarly. No image or video generation.

Recommended Combinations

Note: These combinations are based on repo documentation and structural analysis, not personal testing of every skill. Presented as starting recommendations, not definitive prescriptions.

Combo 1: "I'm new to Claude Code skills. Where do I start?"

Install: coreyhaines31/marketingskills — that's it.

One command, 34 skills, zero API keys. Covers SEO audit, copywriting, CRO, email sequences, social content, analytics tracking, and more. The product-marketing-context foundation means all skills work together.

Start with:

• Fill in .agents/product-marketing-context.md with your product info
• Run /seo-audit on your site
• Run /page-cro on your homepage
• Run /email-sequence for your onboarding flow

After a week, add AgriciDaniel/claude-ads if paid media is a priority.

Combo 2: "I'm a B2B SaaS founder, early stage, need to move fast"

Stack: coreyhaines31/marketingskills + BrianRWagner/ai-marketing-skills

coreyhaines31 covers execution: landing page copy, CRO, SEO, cold email, onboarding. BrianRWagner adds the layer coreyhaines31 lacks: voice extraction, De-AI-ify, LinkedIn thought leadership system, positioning clarity, AEO audit.

No API keys required for either. Start with positioning-basics (BrianRWagner) before writing any copy (coreyhaines31).

Combo 3: "I run an agency. I need to deliver audits to clients."

Stack: AgriciDaniel/claude-ads + zubair-trabzada/ai-marketing-claude + zubair-trabzada/geo-seo-claude

claude-ads: multi-platform ads audit with 225+ checks, Ads Health Score, PDF output. ai-marketing-claude: full website marketing audit, 5 parallel agents, 100-point scoring, PDF output. geo-seo-claude: GEO audit with citability scoring, AI crawler analysis, client proposal generator.

All three produce client-ready deliverables. GEO audit is a differentiator most agencies aren't offering yet.

Combo 4: "I need to produce SEO + AI-cited content at scale"

Stack: AgriciDaniel/claude-blog + aaron-he-zhu/seo-geo-claude-skills + AgriciDaniel/claude-seo

claude-blog: write articles that are dual-optimized for Google + AI citations from the start. seo-geo-claude-skills: score content quality against CORE-EEAT (80 items) + CITE (40 items) frameworks before publishing. claude-seo: technical site audit to ensure the foundation supports the content.

AgriciDaniel's skills share design philosophy and work well together. claude-seo has optional API integrations (Ahrefs, DataForSEO) that unlock live data — useful but not required to start. Learn more about our approach to GEO optimization.

What This Ecosystem Tells Us

1. GEO is no longer optional

Almost every SEO skill released in 2026 includes GEO as a default module. Six months ago it was experimental. Today it's expected. If you're running an SEO audit that doesn't include AI citation readiness, you're already behind.

Our assessment: Dual-mode optimization (SEO + GEO) is now the standard for serious content programs. If your SEO tool launched before 2025 and hasn't added GEO features, it risks becoming obsolete within 18 months.

2. The agency delivery layer is emerging

A year ago, Claude Code skills were developer tools. Now multiple repos (zubair-trabzada, AgriciDaniel) explicitly include PDF report generation, client proposal builders, and scoring systems. Someone is selling GEO audits for $2K–12K/month using these tools.

Our assessment: In-house marketers can continue using practitioner tools. Agencies and consultants increasingly need delivery-layer tools for professional client communication. Expect more premium tools with white-label reporting and stakeholder presentation templates.

3. Knowledge depth beats feature breadth

The email-marketing-bible (65K words, 908 sources, one practitioner's 28,000-customer operating knowledge) is more valuable for diagnosis than a general email skill with 50 features. The same pattern appears in BrianRWagner's skills — built by someone with 15 years of enterprise marketing experience. Practitioner-encoded knowledge > feature lists.

Our assessment: The most valuable skills are not the ones with the longest feature lists. They are the ones with the deepest knowledge in focused domains. Expect continued specialization — the quality signal becomes not "how many features" but "who built this and what's their domain expertise."

What's next?

If you're new to Claude Code marketing skills, start with coreyhaines31/marketingskills. If you run an agency or manage complex marketing programs, review the recommended combinations above and install the 2–3 skills that match your highest-leverage activities.

Need help implementing Claude Code skills into your marketing workflow? Want to audit your AI search visibility or build a dual SEO+GEO content strategy? We help B2B SaaS companies and agencies adopt AI marketing infrastructure that works.

Learn more about our AI marketing services and GEO optimization, or contact us directly →