Performance Marketing
Performance Marketing — Measurable Growth for Nordic B2B Companies
Most digital marketing can't prove ROI. Ours can. We drive measurable growth through paid search, social media, and advanced attribution — every dollar tracked to business outcomes.
Book a free auditWhat we do
Three pillars of our performance marketing
We combine paid search, social media, and data-driven analytics to build campaigns that deliver measurable business results.
Paid Search (Google Ads)
Search advertising that captures buying intent the moment your prospect searches for your solution. We optimize for Quality Score, relevance, and conversions — not just clicks.
Paid Social (Meta & LinkedIn)
Targeted campaigns on LinkedIn for B2B prospecting and Meta for retargeting and demand generation. Full-funnel strategy from awareness to conversion.
Analytics & Attribution
Measurement-first: we build tracking that connects ad clicks to pipeline and revenue. GA4, server-side tagging, and Cogny for AI-driven analysis and optimization.
Why performance marketing
Stop guessing — start measuring
Traditional marketing is built on assumptions. Brand campaigns look great in presentations but can rarely be tied to actual business outcomes. Performance marketing flips that equation.
With a data-driven, full-funnel approach, we track every interaction from first ad impression to closed deal. We don't optimize for vanity metrics like impressions and clicks — we optimize for CAC (customer acquisition cost) and LTV (lifetime value). This means you know exactly what each new customer costs and what they're worth.
For Nordic B2B companies with complex sales cycles, this is the difference between burning budget and building a predictable pipeline. We turn your marketing into a growth engine with measurable ROI.
Ready to make your marketing measurable?
Book a free performance auditOur approach
Measurement-first in five steps
Our process always starts with measurement. Without the right data we can't optimize — and without optimization you're throwing money away.
Measurement-first setup
We audit your current tracking, set up conversion goals, and build a measurement framework that ties ads to business outcomes.
Channel strategy & budgeting
Based on your ICP, market, and CAC target, we choose the right channel mix and allocate budget for maximum ROI.
Campaign launch
We build campaign structures, write ad copy, set up audiences, and launch — with A/B tests from day one.
Experiment & optimize
Weekly analysis and optimization of bids, creatives, audiences, and landing pages. Cogny identifies patterns and opportunities automatically.
Scale what works
Once we find winning combinations, we scale budget and expand to new audiences and channels while maintaining CAC.
Proven results
We work with Sweden's most ambitious companies
1 of 6 Swedish unicorns has worked with Growth Hackers. We combine growth hacking methodology with performance marketing to drive measurable growth.
1 of 6
Swedish unicorns
Has worked with Growth Hackers
Measurement-first
Always data as foundation
We start with measurement before spending a single dollar
AI-driven
Optimization via Cogny
AI analyzes data and identifies opportunities in real time
What you get with performance marketing
Concrete benefits of a data-driven approach to your digital marketing.
Measurable ROI on every dollar
We tie every ad click to pipeline and revenue. You know exactly what each lead costs and which channels drive actual business — not just traffic.
Full-funnel B2B strategy
From first search to closed deal. We build campaigns that meet prospects at every stage of the buying journey — awareness, consideration, and decision.
AI-driven optimization with Cogny
Cogny analyzes campaign data in real time, identifies patterns, and recommends optimizations. You get more experiments per week and faster insights than manual management.
Quality Score optimization
We build relevant landing pages and ad structures that raise Quality Score, reduce CPC by 40-60%, and give you more visibility for the same budget.
Frequently asked questions about performance marketing
Ready to make your marketing measurable?
Tell us about your goals and we will provide a free performance marketing audit with concrete recommendations.
Book a free audit