The challenge
ApoEx needed a better understanding of their marketing strategies' effectiveness and a more efficient way to monitor them. They contacted Growth Hackers in fall 2022, initially to migrate from Universal Analytics to GA4. The collaboration quickly evolved into a comprehensive growth project.
The solution
We started with a Growth Review and Growth Alignment to map the current state. Then we implemented GA4 data validation, mapped business goals to KPIs across the customer journey, created dashboards for ongoing tracking, and built an experiment-driven growth process.
“You are attentive, take your own initiative, are friendly and knowledgeable. This might sound obvious but unfortunately it's not always the case when working with external parties. Looking forward to continuing our collaboration.”
Success factors
Reliable data
Validated GA4 data reduced dependency on external systems and gave the team a single source of truth.
Clearer prioritization
Data insights enabled sharper priorities and better decision-making across the organization.
Measurable experiments
Improved measurement methodology gave the team the ability to set up and evaluate experiments with reliable results.