The challenge
Ramboll wanted to strengthen its brand as a societal development and sustainability advisor by launching the running app ShapeRunner. The goal was to attract as many app users as Stockholm Half Marathon has participants.
The solution
Through data-driven marketing, we delivered results within budget. We implemented app tracking and testing methodology from launch, enabling agile, data-driven channel optimization.
Success factors
Data from day one
We implemented app tracking and testing methodology from launch, enabling agile and data-driven channel optimization.
Creative collaboration
Close collaboration with the creative team to test channels, audiences, and materials efficiently.
Exceeded targets
27,000 active users against a target of 15,000, and first place in the App Store's Health & Fitness category.