The challenge
Swedbank Pay lacked the ability to track marketing effectiveness and determine which investments were working. The primary goal was to generate more leads.
The solution
We focused on brand protection and SEO, created keyword-optimized landing pages, and implemented GDPR-compliant tracking with GA4. We distinguished between customer service inquiries and service/content-initiated contacts to provide a clearer picture of lead quality.
Success factors
Analytics
User behavior analysis informed content and navigation improvements that increased conversion.
Data-driven approach
By keeping data accurate from project start, the team could focus on growth priorities instead of debugging measurement.
Cross-functional team
A cross-functional team with a growth mindset and strong internal support proved crucial to the outcome.