ABM

ABM (Account based Marketing) is when you identify companies that you want to process and create your campaigns accordingly. This approach requires slightly different tools and approaches than ordinary digital marketing. For example. a dimension is needed to sift out the selected account, e.g. IP address or that you can choose a company name. This does not work in Google ads or Facebook ads which are the largest networks. Therefore, there are more niche options for this such as LinkedIn, Albacross and various programmatic networks.