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Glossary

ABM (Account Based Marketing)

ABM is a B2B marketing strategy where campaigns are targeted at specific companies instead of broad audiences.

B2Btargetingmarknadsföring

ABM (Account Based Marketing) is a B2B marketing strategy where you identify specific companies you want to target and create campaigns accordingly. This approach requires different tools and methods than ordinary digital marketing, such as IP-based targeting or company name selection.

Why is ABM important?

ABM is particularly effective for B2B companies with longer sales cycles and higher deal values. Instead of spreading marketing efforts broadly, you focus resources on the accounts with the greatest potential for conversion and revenue.