CPA

Cost per Acquisition (CPA) – A payment method in digital marketing where you pay for a specific event such as a lead, registration or a transaction. In order to be able to use CPA effectively in marketing, you need larger amounts of data than in CPC or CPM , which means that it is not always possible to use it as a payment model.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.