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Glossary

CPA (Cost per Acquisition)

CPA is a payment model where the advertiser pays for specific conversions such as leads, registrations or transactions.

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Cost per Acquisition (CPA) is a payment model in digital marketing where you pay for a specific event such as a lead, registration, or transaction. To use CPA effectively, you need larger amounts of data than with CPC or CPM.

Why is CPA important?

CPA gives you direct insight into what each conversion costs and helps you optimize campaigns toward actual business results rather than clicks or impressions.