ROI

Return On Investment (ROI) – The most important KPI for many digitally mature companies. Generates your marketing profit and how much profit given advertising costs and overhead. The difference between ROAS and ROI is that ROI includes (should include) structural costs such as media agency and staff, while ROAS only includes advertising costs. Many people incorrectly state ROI when they mean ROAS in dashboards and reports.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.