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Glossary

ROI (Return On Investment)

ROI measures the return on investments including all structural costs, unlike ROAS which only measures ad spend.

KPIlönsamhetanalys

Return On Investment (ROI) is the most important KPI for many digitally mature companies. It measures marketing profit including all structural costs such as agency fees, staff, and overhead.

How is ROI calculated?

ROI = (Revenue - Total Costs) / Total Costs × 100%

ROI vs ROAS

Unlike ROAS, which only measures ad spend, ROI provides a complete picture of profitability by including all related costs.