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Glossary

ROAS (Return on Ad Spend)

ROAS measures the revenue generated per currency unit spent on advertising.

KPIannonseringROI

Return on Ad Spend (ROAS) measures the revenue generated per currency unit spent on advertising. It's a key performance indicator (KPI) that evaluates the efficiency of your ad campaigns.

How is ROAS calculated?

ROAS = Revenue from Ads / Ad Spend

ROAS vs ROI

The key difference between ROAS and ROI is that ROI includes structural costs such as agency fees and staff, while ROAS only measures ad spend. Many incorrectly state ROI when they actually mean ROAS.