Summary
This webinar by Growth Hackers provides an in-depth look at Google Analytics 4 as the successor to Universal Analytics, which was officially retired on July 1, 2023. The session covers what makes GA4 fundamentally different from Universal Analytics, including its event-based data model, cross-platform tracking capabilities, and built-in machine learning features. Growth Hackers guides viewers through the key changes they need to understand, from new report structures and data retention policies to enhanced privacy features and consent management. The webinar is aimed at marketers and analysts who need to get up to speed with GA4 and understand how to configure it properly for accurate data collection and reporting.
Description
Är ni redo för Universal Analytics officiella pension 1 Juli 2023? Och GA4s intåg 👵 Häng med så berättar vi mer!
FAQ
What are the main differences between GA4 and Universal Analytics?
GA4 uses an event-based data model instead of session-based tracking, supports cross-platform measurement, has built-in machine learning for predictive metrics, and includes enhanced privacy features. It also has a different report structure and data retention limited to 14 months by default.
Why did Google replace Universal Analytics with GA4?
Google developed GA4 to address evolving privacy regulations like GDPR, the decline of third-party cookies, and the need for cross-platform measurement. GA4 is designed to work in a privacy-first world while still providing valuable analytics insights.
How should businesses prepare for the GA4 transition?
Businesses should set up GA4 properties alongside UA to start collecting data early, create new analysis plans adapted to the event-based model, and train their teams on the new interface and reporting capabilities.
