Create a channel strategy that maximizes ROI
It can be a tricky thing to know how to allocate your budgets on various channels. In this article, we highlight the importance of harmonizing your channel strategy.
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Latest posts
Traceability after the phasing out of third-party cookies
In this article we go through what a “cookie” is and why we are so dependent on them and tips on how to succeed with Growth Marketing in a landscape without third-party cookies.
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Three tips to succeed with growth hacking
Growth is the vision for most businesses. Although growth hacking (or management) as a term and method is a relatively young discipline within business, it can be hard to find best practices. In this article we share three tips to keep in mind when implementing growth management at your company!
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Activating your first-party data
To start utilizing the data, mature marketers use a process consisting of three steps. The first step is creating the data strategy in support of your business objectives. The second step is collecting and structuring the data. Here you need to ensure that the data quality is good and you need to combine data from several different first-party sources. The last step is to start analyzing and activating the data, using the data for marketing activities at all stages of the funnel.
Kick Start your company’s Growth Management Part 3
This i the third and final step of the series Kick start Growth Hacking! And now begins the fun! In order to create sustainability, we recommend being very methodical and sticking to the iterative process.
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Kick Start your company’s Growth Management Part 2
This i the second step of three in the series Kick Start your company’s Growth Management! Now that you have consolidated your goal (from part ), it’s time to figure out how you should approach it and where you should start.
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Google’s three recommendations for building value and trust for data privacy
A short summary how Google explains how to think about privacy when it comes to first part data, and how to build relationships based on value and trust by creating a fair value exchange with your customers.
Kick Start your company’s Growth Management Part 1
This i the first step of three in the series Kick Start your company’s Growth Management! The goal with this step is to create an understanding of your business goals and translate them into growth goals like Target Growth Rate and Growth Formula.
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What is first party data?
This article is a short summary what first party data is and how it differ from third- and second party.
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