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Why is organic traffic fluctuating so much right now? (March 2026)

Why is organic traffic fluctuating so much right now? (March 2026)

Google's March 2026 spam update is causing ranking shifts. Here's a simple explanation of what's happening β€” and what you can do if you've lost traffic.

If you've noticed your organic traffic swinging more than usual lately, you're not alone. Google is rolling out its March 2026 spam update, and that's creating movement in search rankings β€” sometimes significant movement.

Spam updates target sites that violate Google's guidelines, but they can also affect neighbouring sites as the ranking landscape reshuffles. Traffic may dip temporarily β€” or spike β€” while Google stabilises results.

πŸ‘‰ Read more about what's actually happening in the update: Google March 2026 Spam Update

If you've lost traffic and want to understand why β€” or what you can do about it β€” we'd be happy to jump on a call. Reach out and we'll help you figure it out.

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