As Generative Engine Optimization (GEO) becomes more important, many companies ask the same two questions:
If your blog was written for SEO, it won’t automatically perform well in generative engines like ChatGPT, Gemini, or Perplexity. GEO requires a different approach—one focused on clarity, structure, and direct answers. The good news? You can upgrade existing content without starting from scratch.
Here’s how.
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The most common mistake companies make when starting with Generative Engine Optimization (GEO) is treating GEO like traditional SEO.
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Generative Engine Optimization (GEO) is the next evolution of SEO (and maybe SEM?) focused on optimizing your brand’s visibility in AI-powered search engines like ChatGPT, Perplexity, Gemini, and Bing. Instead of only ranking in traditional search results, GEO helps your content appear in AI-generated answers where users increasingly get their information.
Why is this important? Because AI search growing quickly becoming the way people discover content. If your brand isn’t optimized for generative engines, you risk being invisible in the very channels that will dominate online visibility in the years ahead.
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AI platforms like ChatGPT, Perplexity, Gemini, and Microsoft Copilot are changing how people search. ChatGPT, for example, became the one of the fastest-growing site to reach a million users in history. Instead of using traditional search engines and scrolling through multiple pages, users now get direct, conversational answers. While Google and Bing are still dominant, some data suggests that over 30% of Google searches now include an AI-generated answer at the top.. and this trend is only expected to accelerate.
(Keep reading…)Optimizing for search engines (SEO) is a crucial part of digital marketing. It helps your website rank higher in search results and attract more visitors. In this guide, we’ll walk you through five actionable steps to improve your SEO while also looking at the differences between SEO and SEM.
(Keep reading…)No matter your job title or seniority level, cookies and online privacy affects everyone. Even if you don’t make your living within the digital world and discuss expressions like attention, awareness, and retention in your daily business, you are just as affected by the digital changes that are happening online. We as private persons are the frontrunners in the changing online marketing landscape. With regulations such as GDPR and E-privacy, we are impacting the digital landscape where privacy is the end goal.
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We at Growth Hackers are happy to announce that we are a Certified HubSpot Solutions Partner!
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Automation within the marketing landscape has increased over the years. Sometimes convenient but with automation comes another type of complexity. In this article, we go through Google’s new campaign type: Performance Max.
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In this article we go through what an attribution model is and how it can help you make better business decisions!
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