Latest posts

B2B Sales & Marketing 2022

Covid, homework, increased e-commerce, cookie death and iOS 14.6, what a year we had! And what an exciting 2022 looks to be. We start by listing trends and changes that will affect us during the year. At the end of the article you will find our advice and recommendations.

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World Summit Ai 2021

Almost all fields of growth, be it developing a product, or optimizing customer journeys from marketing to conversion and churn prevention are seeing a great increase of Ai solutions used to improve performance. 


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What is Growth Hacking?

The history of Growth Hacking

To start answering the question of what is Growth Hacking, we need to take a look back at where the term originally came from. Growth hacking is both a product of the IT bubble and a natural evolution of classic marketing as a result of the rapid technological development.

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GA4

In mid-October 2020, Google Analytics 4 (GA4) was launched. We have received several questions from our customers about how they should relate to the new version, what the differences are and whether you need to change now immediately. Here we summarize a number of advice and tips we learned after using the tool for a couple of months.

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