Covid, homework, increased e-commerce, cookie death and iOS 14.6, what a year we had! And what an exciting 2022 looks to be. We start by listing trends and changes that will affect us during the year. At the end of the article you will find our advice and recommendations.
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As a CEO, you do not have to understand every customer acquisition to build growth, but you should have a good understanding of how growth works in practice. For fast-growing companies, the CEO has a strong commitment to the growth process.
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We have come to notice a trend when we are talking to industry leaders out there. Most of them tend to have lots and lots of data covering the different steps of their customer journey nowadays.
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Privacy regulations such as GDPR , CCPA, HIPAA and efforts by Apple, courts and governments to regulate the usage of personal data is currently repainting the landscape of digital growth. And remember that Google is also sunsetting third part cookies in 2023.
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Almost all fields of growth, be it developing a product, or optimizing customer journeys from marketing to conversion and churn prevention are seeing a great increase of Ai solutions used to improve performance.
To get you started, here are some examples of iconic real-life growth hacks which are the results of having an effective growth hacking mindset.
“A growth hacker is someone whose true focus is growth” – Sean Ellis
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To start answering the question of what is Growth Hacking, we need to take a look back at where the term originally came from. Growth hacking is both a product of the IT bubble and a natural evolution of classic marketing as a result of the rapid technological development.
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In mid-October 2020, Google Analytics 4 (GA4) was launched. We have received several questions from our customers about how they should relate to the new version, what the differences are and whether you need to change now immediately. Here we summarize a number of advice and tips we learned after using the tool for a couple of months.
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Different types of ads affect your potential customers during different parts of the customer journey. Because of this, you need to analyze the customer journey both in its entirety and per channel.
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