AI Content Generation

AI content generation means using artificial intelligence, typically large language models (LLM), to create text, images, and other marketing content. This can include blog posts, ad copy, product descriptions, social media posts, and email campaigns. AI content generation has become a central tool for marketers who want to produce more content faster.

Opportunities with AI content generation

• Scalability: AI can produce content drafts significantly faster than a human.
• SEO optimization: AI can generate content based on search data and optimize for specific keywords.
• Multilingual: AI can create content in multiple languages, useful for international markets.
• Variation: AI can generate multiple variants of ad copy and emails for A/B testing.

Risks without human quality assurance

AI-generated content without human review risks hallucinations (incorrect information that sounds credible), poor brand alignment, and generic content that lacks originality. Google has clarified that AI-generated content is not automatically penalized, but content that lacks value for users will be ranked down regardless of how it was created.

Human-in-the-loop for quality assurance

Best practice is to use AI to generate drafts and a human to review, refine, and approve. Human-in-the-loop ensures AI-generated content maintains high quality, aligns with the brand, and does not contain errors. Our AI marketing service uses this model for all content generation.