IM (Inbound Marketing)

Inbound Marketing (IM) is a digital marketing method focused on attracting customers by creating valuable content. The goal is to generate value that makes customers actively seek you out, through content like white papers, webinars, videos, or digital events.

Why is Inbound Marketing important?

Unlike traditional outbound marketing, inbound builds trust by offering relevant information. This leads to higher quality leads and often lower CAC.