IM

IM (Inbound Marketing) is a digital marketing method that is about attracting the customer to come to you by creating valuable content. You want to generate value that makes the customer actively seek you out, this can happen e.g. through some form of content in everything from a white paper, webinar, film, digital event, etc.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.