Skip to content
Back to glossary

Glossary

What is Google Ads (AdWords)? Complete 2026 Guide for Marketers

Google Ads (formerly AdWords) explained: How it works, costs, campaign types, and 2026 best practices. Complete guide from Growth Hackers.

GoogleSEMannonsering

Adwords was Google's former name for Google Ads. When they gave the advertising tool a new look, they also renamed it, as the platform had expanded over the years to include banner advertising via Google Display Network (GDN) and video advertising on YouTube. Adwords' core product was keyword advertising and remains the core of Google Ads.

Why is Google Ads important?

Google Ads (formerly Adwords) is one of the most effective channels for digital advertising. With SEM, you can reach potential customers exactly when they're searching for your products or services.