Adwords (Google Ads)

Adwords was Google's former name for Google Ads. When they gave the advertising tool a new look, they also renamed it, as the platform had expanded over the years to include banner advertising via Google Display Network (GDN) and video advertising on YouTube. Adwords' core product was keyword advertising and remains the core of Google Ads.

Why is Google Ads important?

Google Ads (formerly Adwords) is one of the most effective channels for digital advertising. With SEM, you can reach potential customers exactly when they're searching for your products or services.