PPC

Pay Per Click (PPC) – A common way to pay for SEM and other types of digital marketing. PPC means that you pay a predetermined value every time someone clicks on your ad to visit your site. Usually you place a maximum bid you are willing to pay per click and the result is that you have to pay it or a lower price per click depending on how fierce the competition is. It is also often called Cost per Click ( CPC ) .

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.