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Glossary

PPC (Pay Per Click)

PPC is a payment model for digital advertising where the advertiser pays each time someone clicks the ad.

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Pay Per Click (PPC) is a common payment model for SEM and other types of digital marketing. PPC means you pay a predetermined amount every time someone clicks on your ad. It is synonymous with CPC (Cost per Click).

Why is PPC important?

PPC gives you the ability to quickly generate traffic and leads with measurable ROAS. It's a central part of most digital marketing strategies.