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Glossary

SEM (Search Engine Marketing)

SEM is advertising in search engines, primarily text ads and product ads displayed at the top of search results.

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Search Engine Marketing (SEM) is advertising in search engines, primarily text-based ads and product ads displayed at the top of search results. In Google, you see them as the top results with the small "Ad" label.

Why is SEM important?

SEM is often one of the most important digital marketing channels because it reaches customers with high purchase intent. The most common payment model is CPC/PPC, though CPA and CPM are also used.