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Glossary

CPC (Cost per Click)

CPC is a pricing model for digital advertising where the advertiser pays an amount each time someone clicks the ad.

annonseringSEMPPC

Cost per Click (CPC) is a common way to pay for SEM and other types of digital marketing. CPC means you pay a predetermined amount every time someone clicks on your ad. Usually you set a maximum bid you're willing to pay per click. It is also commonly referred to as PPC (Pay Per Click).

Why is CPC important?

The CPC model gives you control over advertising costs and ensures you only pay when someone shows actual interest in your ad by clicking on it.