AI Google Ads
How can AI improve your Google Ads performance?
Real-time data, automated bid optimization and AI-generated ad copy. The same quality as a dedicated SEM specialist, at a fraction of the cost.
Campaign Performance
Brand Search — Stockholm
CPC
4.20 kr
↓ 51%
CTR
8.3%
↑ 168%
Conv.
47
↑ 114%
Why traditional Google Ads management falls short
Most agencies optimize Google Ads manually, once a week or month. In the meantime, you lose money on irrelevant search terms, overbidding and ad copy that does not convert.
- Manual bid management misses patterns in real-time data
- Negative keywords are updated too rarely, and budget leaks
- Ad tests run a couple of times per quarter instead of continuously
- Campaign structure becomes static and does not adapt to behavioral changes
See AI in action
Real data from how AI-powered optimization improves results.
AI bid optimization
Real-time data, last 30 days
How we work with AI-powered Google Ads
Cogny collects conversion data from GA4, CRM and Google Ads in real time. Claude Code analyzes patterns and generates optimization suggestions that an experienced growth hacker reviews and approves.
Cogny: Real-time data
All data sources are connected. Conversion data, search term reports and budget allocation are updated continuously.
Claude Code: Execution
AI generates new ad copy, identifies negative keywords and suggests bid changes based on current data.
Growth hacker: Quality assurance
An experienced specialist reviews every change before it goes live. AI executes, humans steer.
The AI loop for Google Ads
A continuous cycle that optimizes your campaigns every day, not once a month.
Sync data
Cogny pulls conversion data, search term reports and budget data from all campaigns.
Analyze and identify
AI identifies search terms that cost without converting, finds new opportunities and suggests bid changes.
Generate and test
Claude Code creates new ad variations, suggests keywords to add or exclude and adjusts bidding strategies.
Review and publish
Growth hacker reviews all suggestions, approves changes and campaigns are updated directly in Google Ads.
Results you can expect
Concrete improvements our clients see within the first three months.
Lower CPC
AI-powered bid optimization finds the right price for every keyword, every day.
More conversions
Better ad copy and more precise targeting deliver higher conversion rates.
Less wasted budget
Continuous keyword analysis identifies and excludes irrelevant search terms.
Daily optimization
Instead of monthly reviews, campaigns are optimized every day.
Frequently asked questions
Book a free consultation
30 minutes. No obligations. We look at your data and honestly tell you if we can help.
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