AI Paid Social
How can AI improve your social media advertising?
AI unifies audience data from Meta, LinkedIn and TikTok. Better segmentation, smarter creative concepts and continuous optimization without manual work.
Cross-Platform Audience
Meta
2.4M reach
890K reach
TikTok
1.2M reach
Why social media ads often underperform
Most companies run the same ads to broad audiences and hope for the best. Without data-driven segmentation and continuous optimization, large portions of the budget are wasted.
- Audiences are built on guesswork instead of actual behavioral data
- Ad copy and creative concepts are tested too rarely
- Budget is allocated statically instead of following results
- Data from different platforms is not analyzed together
See AI in action
Real data from how AI-powered optimization improves results.
Budget optimization
AI-powered budget allocation across channels
How we work with AI-powered paid social
Cogny collects audience data from all platforms. Claude Code generates ad copy, creative briefs and audience segments. A growth hacker ensures the strategy drives business results.
Cogny: Data integration
Audience data from Meta, LinkedIn, TikTok and CRM is connected. AI sees patterns across platforms.
Claude Code: Creative production
AI generates ad copy, creative briefs and suggests audience segments based on conversion data.
Growth hacker: Strategy
A specialist steers channel selection, budget allocation and creative direction. AI executes, humans steer.
The AI loop for paid social
A continuous cycle that optimizes your social media ads every day.
Collect data
Cogny integrates conversion data and audience insights from all platforms.
Segment audiences
AI builds detailed audience segments and lookalike models based on actual conversion data.
Create ads
Claude Code generates ad copy, creative briefs and copy variants for testing.
Optimize and allocate
Budget is automatically shifted to the channels and audiences that perform best.
Results you can expect
Better targeting, more ad tests and smarter budget allocation.
Lower CPA
AI-powered targeting and budget allocation reduces cost per acquisition.
Better ROAS
Budget is allocated to the channels and audiences that deliver the highest return.
More creative variants
AI generates ad versions faster, enabling more tests and faster insights.
Cross-platform insights
Data from Meta, LinkedIn and TikTok is analyzed together instead of in silos.
Frequently asked questions
Book a free consultation
30 minutes. No obligations. We look at your data and honestly tell you if we can help.
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