Churn Rate

Churn Rate is the number of lost customers over a given time period. For example, it is when customers unsubscribe and stop using your service. This is the opposite of Customer Retention and such it is also important to constantly monitor the Churn Rate of your service and quickly take action if your Churn Rate becomes too high.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.