Landing Page

A Landing Page is a unique page where visitors “land” on when they come to your site after clicking an ad, email, or other digital channels. The page is mainly used, among other things, to make the visitor to register for a newsletter, sign-up for an event, or purchasing your product. Landing Page quality is also important in relation to your ad’s effectiveness as a more relevant Landing Page will usually improve your ad’s performance.

This is an entry in the Growth Hackers glossary, where you will find our definitions of terms that may be good to know.