Blog
Articles and insights about growth marketing, AI optimization, data-driven marketing, and digital growth.
AIWhat Is Claude Code? A Marketer's Guide to Terminal AI
Claude Code is Anthropic's terminal-based AI tool that lets you automate marketing tasks without needing to know how to code. Here we explain what Claude Code is, how it works, and why it matters for marketers who want to work faster and smarter.
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AI5 Marketing Tasks You Can Automate with Claude Code
Claude Code can automate everything from data collection and report generation to web scraping and content production. Here we walk through five concrete marketing tasks you can automate today and show how each automation saves time.
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AIClaude Code vs ChatGPT: When to Use Terminal AI for Marketing
ChatGPT and Claude Code are both powerful AI tools but work in fundamentally different ways. ChatGPT works in the browser with conversations while Claude Code runs directly in the terminal and can read, write, and execute code. Here we compare the two tools and show when terminal AI is the smarter choice.
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AIHow to Use Claude as Your AI Colleague for Document Work
Claude can summarise reports, improve copy, analyse data and much more. In this guide, we show you how to use Claude as an AI colleague in your daily document work and share concrete techniques for getting better results.
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AIAI for Content Creators: How Claude Transforms Writing and Editing
AI tools like Claude are changing how content creators work with text. From research and outlines to writing and editing, Claude can serve as a creative collaborator that amplifies your work without replacing your voice.
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AIFrom Hours to Minutes: Using Claude to Summarise Reports and Analyse Data
Summarising long reports and analysing complex datasets takes hours of manual work. With Claude, you can reduce that time to minutes. Here we show concrete workflows for report summarisation and data analysis that save hours every week.
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AIWhat Is an AI-Powered Growth Stack? A Complete Guide for Marketers
An AI-powered growth stack is a set of AI-driven tools and automations covering the full marketing workflow. In this guide, we explain what an AI growth stack contains, how it works, and how you build one tailored to your business.
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AIHow to Automate Marketing Analytics with AI
AI can automate large parts of your marketing analytics: from fetching data from GA4 and Google Ads to identifying trends and generating insights. Here we present a practical framework for automating analytics with AI tools.
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AIAI-Driven Competitive Intelligence: How to Monitor Competitors Automatically
Monitoring competitors manually is time-consuming and easy to forget. With AI-driven competitive intelligence, you can automate the entire process: from tracking price changes and new content to summarising insights and flagging opportunities.
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AIAI Marketing Agency: How to Choose the Right Partner for AI-Driven Growth
An AI marketing agency combines artificial intelligence with human expertise to drive growth faster and more cost-effectively. Here we cover what sets an AI agency apart from a traditional one, five criteria for choosing the right partner, and why human-in-the-loop is essential for results.
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AIHow to Appear in AI Search Engines: A Complete GEO Guide for Businesses
Generative Engine Optimization (GEO) is about optimizing your content for AI search engines like ChatGPT, Perplexity, and Google AI Overviews. AI traffic has increased by over 1,000 percent year-over-year. In this guide, we walk through seven practical steps to appear in AI-generated answers.
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AIHuman-in-the-Loop: Why AI Marketing Works Best with a Human at the Helm
Human-in-the-loop (HITL) means a human reviews, steers, and approves the AI's work. Fully automated marketing risks hallucinations, brand damage, and strategic drift. Here we explain why the combination of AI execution and human oversight delivers better results.
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AIAI-Driven Google Ads Optimization: How to Improve ROAS with AI
AI is transforming how Google Ads campaigns are optimized. With real-time bid adjustments, search term analysis at scale, and automated ad copy testing, AI can significantly improve your ROAS. But strategy, brand alignment, and creative direction still require human expertise. Here we show a practical workflow.
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AIAI Search Dominance: How to Unify SEO, GEO and SEM in an AI-Driven Search Strategy
Most companies treat SEO, GEO and SEM as separate channels. AI Search Dominance is a framework that unifies all three in a data-driven loop where paid search data improves organic results, organic authority lowers ad costs, and both drive AI citations.
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AIHow to Research What AI Engines Are Looking For and Find Content Gaps
AI engines like ChatGPT, Perplexity, and Google SGE pull information in fundamentally different ways than traditional search engines. To appear in AI-generated answers, you need to understand what questions your customers are asking, where AI engines source their information, and which gaps exist in current content. In this article, we walk through how to systematically research what AI engines prioritize, identify content gaps, and create material that increases your chances of being cited.
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AIHow to Optimize Existing Blog Content for Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is about adapting your content so it gets cited and referenced in AI-generated answers. You don't always need to create new material. Often, restructuring and improving existing blog posts is enough. By adding clear definitions, structured data, source references, and concrete answers to common questions, you can significantly increase the chances of your content appearing in AI answers.
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AIThe Most Common Mistake Companies Make When Starting with GEO
Many companies believe GEO is simply about producing more content. But the most common mistake is not understanding how AI engines actually choose their sources. AI prioritizes authoritative, well-structured, and fact-based content over volume. In this article, we explain why quality, structure, and credibility matter more than quantity, and how to avoid the trap most companies fall into.
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AIHow Long Does It Take to See Results from GEO?
The timeline for GEO results depends on industry, competition, and how quickly AI models update their knowledge. Generally, you can see early changes within 4 to 8 weeks if you work systematically with content optimization. Greater impact requires a long-term strategy where you continuously build authority and structure information in ways that AI engines prefer.
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AIHow to Get Your Brand Mentioned by AI Answers
When users ask questions to AI assistants like ChatGPT or Perplexity, you want your brand to be among the answers. This requires building a strong digital presence with credible content, being visible on the right platforms, and structuring your information in ways AI models can interpret. Here we walk through concrete steps to increase your chances of being mentioned.
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GrowthFree for the Weekend: The Growth Hack AI Startups Are Rediscovering
Offering your product for free during a limited time is nothing new, but AI startups have given the strategy new life. By combining free offers with viral mechanics and user-generated content, you can quickly build a user base and create word-of-mouth. We look at how modern companies use this tactic and what you can learn from their successes.
Read moreAIGEO vs SEO: Why AI Optimization Is the Future of Search
SEO has long been about ranking high in Google's search results. But with the rise of AI-generated answers, the playing field is changing. GEO (Generative Engine Optimization) focuses on optimizing your content for AI engines that compile answers from multiple sources. In this article, we compare SEO and GEO, explain the differences, and show why you need a strategy for both.
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GDPRWhat Are Cookies Really? Are They Good or Bad?
Cookies are small text files that websites store in your browser to remember information about you. They are used for everything from keeping you logged in to tracking your behavior for advertising purposes. With increasing privacy concerns and regulations like GDPR, cookies have become a hot topic. We clarify what cookies actually are, what types exist, and what it means for your business.
Read moreGrowth Hacking10 Reasons Why Growth Hacking Is Essential for Your Business
Growth hacking combines creativity, data, and experimentation to find the most effective ways to grow. Unlike traditional marketing, growth hacking focuses on rapid iterations and measurable results. Here we list ten concrete reasons why your business should be working with growth hacking, whether you are a startup or an established company.
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Growth HackingWhy Growth Hacking Is Your Company's Secret Weapon Today
In a time when marketing budgets are scrutinized closely and competition is fierce, companies need smarter ways to grow. Growth hacking gives you the ability to test hypotheses quickly, measure results, and scale what works. We explore why growth hacking has become a key strategy for both startups and publicly listed companies.
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AnalyticsAre You Getting Incorrect Campaign Names for Google Ads Traffic in GA4?
A common issue in GA4 is that campaign names from Google Ads display incorrectly or don't match what you see in the Google Ads interface. This can be caused by how UTM parameters are handled, auto-tagging settings, or configuration errors. In this article, we explain why it happens and how to fix it step by step.
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MarketingBeginner's Guide: 5 Things You Can Do to Improve Your SEO
SEO doesn't have to be complicated. There are basic actions every website can take to improve its visibility in search engines. We walk through five concrete tips you can start with today, from optimizing page titles and meta descriptions to improving page load speed and creating quality content.
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MarketingHow AI Is Revolutionizing Google Ads and Why the Human Touch Still Matters
Google's AI-powered campaign types like Performance Max and Smart Bidding have changed how advertisers work with Google Ads. Automation handles bidding, audience targeting, and ad placement. But human expertise remains critical for strategy, creative content, and understanding the customer journey. We explore the balance between AI and human expertise in modern advertising.
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Growth HackingWhat Is Growth Hacking?
Growth hacking is a methodology that focuses on finding the most effective ways to grow through experimentation, data, and creativity. The term was coined by Sean Ellis in 2010 and has since become a central part of how modern tech companies and startups drive growth. Here we explain the fundamentals, the key principles, and how you can start applying growth hacking in your company.
Read moreGDPRThe Electronic Communications Act (LEK)
LEK regulates electronic communications in Sweden and sets requirements for cookies and tracking. The law has been updated to harmonize with EU regulations and GDPR. For companies using web analytics and digital marketing, understanding what LEK means and how to ensure your website meets the requirements is essential.
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GDPRLG Munich: Google Fonts and GDPR
A notable ruling from the Munich Regional Court established that embedding Google Fonts via Google's servers violates GDPR because users' IP addresses are transferred to the US without consent. The ruling has received significant attention and affects how European companies handle third-party resources. We break down what the ruling means and how you can address this on your website.
Read moreGDPREuropean Data Protection Board (EDPB)
The EDPB is the EU body that ensures consistent application of GDPR across all member states. Their guidelines and decisions have a direct impact on how companies can collect and use personal data. We explain the EDPB's role, their most important decisions regarding web analytics, and what it means for marketers.
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GDPRSwedish Authority for Privacy Protection (IMY) and Google Analytics
IMY has reviewed the use of Google Analytics by Swedish companies and found that the transfer of personal data to the US may violate GDPR. The decision has had major consequences for how Swedish companies work with web analytics. We summarize IMY's decision, what it means in practice, and what alternatives are available.
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MarketingGrowth Hackers Sthlm Becomes HubSpot Partner
We are proud to announce that Growth Hackers Sthlm has become a certified HubSpot Partner. This means we can now offer our clients even better solutions in marketing automation, CRM, and inbound marketing. The partnership with HubSpot strengthens our ability to help companies grow with data-driven strategies.
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MarketingB2B Lead Generation with a Thought Leadership Approach
Thought leadership has become an increasingly important strategy for B2B companies looking to generate qualified leads. By positioning yourself as an expert in your field, you build trust and attract decision-makers who are actively seeking solutions. We share our framework for creating a thought leadership strategy that drives measurable lead generation.
Read moreMarketingThree Tips for Succeeding with Google Performance Max
Performance Max is Google's AI-driven campaign type that uses all of Google's ad surfaces. To succeed, you need to give the system the right signals, have clear conversion goals, and continuously optimize your assets. We share three concrete tips based on our experience working with Performance Max campaigns.
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MarketingIs the Channel with the Highest ROI the Best One?
It's tempting to allocate your entire budget to the channel with the highest return. But ROI doesn't tell the whole story. A channel with high ROI may have limited scalability, while one with lower ROI could drive long-term growth. We analyze how to think about channel allocation to maximize total growth.
Read moreMarketingOptimize for Quick Conversions or Lifetime Value?
Many companies optimize their marketing for quick conversions without considering the customer's lifetime value. This can lead to attracting customers who never come back. We discuss the difference between short-term and long-term optimization, and how to find the right balance for your business.
Read moreMarketingSet a Channel Strategy That Maximizes ROI
A well-thought-out channel strategy is the foundation for effective marketing. It's about understanding which channels drive which results in the customer journey, how they interact, and where your money makes the most impact. We walk through how to build a channel strategy that maximizes your marketing investment.
Read moreMarketingTrackability After the Phase-Out of Third-Party Cookies
Third-party cookies are being phased out and it affects how we measure and track digital marketing efforts. Alternatives like server-side tracking, first-party data strategies, and privacy-first solutions are becoming increasingly important. We look at what the phase-out means and how you can maintain insight into your customers' behavior.
Read moreGrowth ManagementThree Tips for Succeeding with Growth Hacking
Growth hacking requires the right mindset, the right processes, and the right tools. We share three practical tips to help you get started with growth hacking in your company, regardless of size or industry. The focus is on creating an experimentation culture, measuring the right things, and prioritizing efforts based on data.
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DataActivate Your First-Party Data
First-party data is the information your customers voluntarily share with you. It is more reliable and GDPR-friendly than third-party data. But collection is only the first step. You also need to activate the data by using it in your marketing channels, personalization efforts, and analytics.
Read moreGrowth ManagementGetting Started with Growth Management Part 3
In the third part of our Growth Management series, we focus on creating sustainable processes and measurement frameworks. A well-functioning growth management process requires clear goals, regular evaluations, and a culture that encourages experimentation and learning.
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DataFive Steps to Creating a First-Party Data Strategy
Building a strategy around first-party data is critical in a world where third-party cookies are disappearing. We present five concrete steps to help you identify, collect, store, activate, and measure the impact of your first-party data.
Read moreGrowth ManagementGetting Started with Growth Management Part 2
In the second part of our Growth Management series, we look at how to build the right team and establish an experimentation process. We cover which roles are needed, how to prioritize experiments, and how to create a learning loop that drives continuous improvement.
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DataGoogle's Three Recommendations for Data Privacy
Google has published three clear recommendations for how companies should handle data privacy in a post-cookie world. The recommendations focus on building trust, using first-party data, and leveraging AI to fill data gaps. We summarize and analyze what it means.
Read moreGrowth ManagementGetting Started with Growth Management Part 1
Growth Management is about systematically driving growth through experimentation, measurement, and iteration. In the first part of our series, we introduce the concept, explain how it differs from traditional marketing, and show how you can start implementing it in your organization.
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DataWhat Is First-Party Data?
First-party data is information your company collects directly from your customers and visitors. It can be anything from behavioral data on your website to purchase history and newsletter subscriptions. As third-party cookies disappear, first-party data becomes increasingly important for effective marketing.
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Growth ManagementIs There an Organizational Design Optimized for Growth Hacking?
A common question is how organizations should be structured to maximize the impact of growth hacking. We look at different models, from dedicated growth teams to decentralized structures, and discuss the advantages and disadvantages of each approach.
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MarketingWebinar with Leadoo: Growth Hack Your Website
Together with Leadoo, we hosted a webinar on how to increase conversions on your website using interactive content and growth hacking methods. We shared concrete strategies for turning more visitors into leads and customers.
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MarketingGrowth Hackers Sthlm Named Google Premier Partner 2022
We are proud to once again be named Google Premier Partner. The recognition is given to the top 3% of all Google Partners globally and confirms our expertise in Google Ads and digital advertising.
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Growth ManagementB2B Sales and Marketing 2022
The B2B landscape has changed dramatically. Buyers do more research on their own and expect the same digital experiences as in B2C. We share the most important trends in B2B sales and marketing and how you can adapt.
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Growth ManagementServer Side Tagging (SST): What It Is and Why You Should Care
Server Side Tagging means moving tracking code from the user's browser to your own server. This provides better data quality, faster load times, and greater control over what data is sent to third-party services. We explain how SST works and why it's becoming increasingly important.
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AnalyticsGA4: Everything You Need to Know
Google Analytics 4 replaced Universal Analytics and introduced an entirely new data model based on events instead of sessions. We walk through everything you need to know to get started with GA4, from basic configuration to advanced reporting.
Read moreAttributionFrom an Ad Click to a Conversion
The path from an ad click to a conversion is rarely straight. A typical customer interacts with multiple channels and touchpoints before making a purchase decision. We explain how to map the customer journey and use the right attribution model to understand which efforts truly drive results.
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Growth ManagementHow a Data Warehouse Makes You Data-Driven
A data warehouse collects data from all your systems in one place and gives you a unified view of your business. This makes it possible to make decisions based on facts rather than gut feeling. We explain what a data warehouse is and how it can help your company become more data-driven.
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Growth ManagementTake Control of Your Advertising with the Right Attribution
Without the right attribution model, you risk making wrong decisions about where to invest your marketing budget. We walk through the most common attribution models, their strengths and weaknesses, and help you choose the right model for your business.
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Marketing5 Concrete Tips to Become a Better Ad Buyer
Being an ad buyer means being responsible for ensuring your media purchases deliver results. We share five concrete tips to help you set the right requirements, evaluate results, and build a more productive collaboration with your media agency.
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CultureGet to Know Your Team
Understanding your team's strengths, motivations, and work styles is crucial for building an effective growth team. We share exercises and methods to help you and your team get to know each other better and collaborate more effectively.
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CultureMapping Defense Mechanisms
Defense mechanisms within teams can block innovation and prevent honest feedback. By mapping and understanding these mechanisms, you can create a more open and productive work environment. We share methods for identifying and addressing common defense mechanisms.
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CultureReflecting on Ownership
Ownership is a core principle in growth teams. When team members feel ownership over their areas of responsibility, motivation, creativity, and accountability increase. We reflect on what ownership means in practice and how to create the conditions for it.
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CultureWhat Is Good Group Dynamics?
Good group dynamics is the foundation for an effective team. It's about trust, open communication, and shared goals. We explore what research says about group dynamics and how you can improve it in your team.
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MarketingFacebook Advertising for Crowdfunding Projects
Crowdfunding campaigns live and die by their marketing. Facebook advertising is a powerful tool for reaching the right audience and driving traffic to your campaign page. We share strategies and lessons from successful crowdfunding campaigns.
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CultureSoft Pitfalls for a Growth Team
Most challenges in a growth team are not technical but human. Poor communication, unclear roles, and lack of psychological safety can undermine even the best processes. We identify the most common soft pitfalls and how to avoid them.
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CultureThe Roles in a Growth Team
An effective growth team needs a mix of competencies. From growth lead and analyst to designer and developer. We describe the key roles, their responsibilities, and how they work together to drive growth.
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MarketingA B2B Guide to Outbound Enterprise Sales and ABM
Outbound sales and Account-Based Marketing (ABM) are powerful strategies for B2B companies targeting larger customers. We share insights on how to build an effective outbound process and combine it with ABM for the best results.
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Growth HackingHeather Dopson on Growth in Larger Organizations
Heather Dopson shares her insights on how growth principles can be applied in larger organizations. The challenges differ from startups, with more complex decision-making processes and longer cycles. Her experiences show how to navigate these obstacles.
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Growth HackingShawn Hansen: 4 Types of Marketers and 3 Types of CRO
Shawn Hansen shares his perspective on different types of marketers and their strengths, as well as three distinct approaches to conversion rate optimization (CRO). The insights help you understand where your organization stands and how to take the next step.
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Growth HackingDan McGaw: You Only Need One Growth Team
Dan McGaw argues that you only need one growth team, not separate teams for marketing, product, and sales. By bringing everyone under one roof with shared goals, you can accelerate growth significantly.
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Growth HackingCasey Winters: Growth Is Still in Its Early Stages at Large Companies
Casey Winters, former Head of Growth at Pinterest, shares his perspective on how large companies work with growth. He believes most large companies are still in an early stage and there is enormous potential for those who invest in systematic growth work.
Read moreGrowth HackingHow to Put Together Your Growth Team
Building a growth team from scratch requires careful consideration of competencies, team size, and reporting structure. We describe step by step how to put together a growth team that delivers results.
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Growth HackingExperiment-Based Digital Strategy
Instead of betting everything on a single plan, an experiment-based strategy is built on testing, measuring, and iterating. We explain how to create a digital strategy that is flexible enough to adapt to reality.
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AnalyticsData Tracking: How Long Should It Take?
Implementing data tracking properly takes time, but it doesn't have to be an endless process. We discuss realistic timelines for tracking implementations and what determines how long it takes.
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Growth HackingGrowth Hacking Starts Here: Interview with Sean Ellis
Sean Ellis coined the term growth hacking and has helped companies like Dropbox and Eventbrite grow explosively. In this interview, he shares his thoughts on growth hacking, common mistakes, and the future of growth work.
Read moreMarketingMarketing Is Changing, Getting Easier. Or Is It?
New tools and platforms make it easier to reach customers, but the complexity of measuring, attributing, and optimizing increases. We reflect on how marketing is changing and what it means for you as a marketer.
Read moreGDPRGDPR: The Big Picture and What You Simply Must Do
GDPR can seem overwhelming, but there are fundamental things every company must have in place. We summarize the big picture and give you a checklist to get started with your GDPR compliance work.
Read moreMarketingFacebook 'Removes' Companies and Organizations from the News Feed
Facebook's algorithm change meant that business posts received drastically reduced reach in the news feed. We analyze what the change meant for businesses and which strategies worked for maintaining visibility.
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Growth HackingWho and What Is a Growth Hacker?
A growth hacker is someone who combines marketing, product development, and data analysis to drive growth. We explain what the role entails, what qualities are needed, and how it differs from a traditional marketer.
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Growth HackingWhat Does Successful Growth Hacking Look Like?
Successful growth hacking is not about one-off tricks but about a systematic process. We look at what distinguishes companies that succeed with growth hacking and the common factors that drive their success.
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