Knowledge bank

Start by focusing on speed. The Growth team should be seen on a weekly basis and go through the data together. The number of experiments performed ultimately affects your growth rate, determining what worked and what did not. The experiments should be done on an extremely small scale, for a maximum of a couple of days, to maintain speed and be able to see an increase in data from week to week. Ideally, you will begin to experience “quick wins”, which increases the commitment to continue this new way of working.

Here you can read about how to create the right dynamics in your Growth Team!