Knowledge bank

Marketing automation makes it possible to automate marketing efforts. For example, by automatically sending out emails to existing and potential customers triggered by specific engagements. With Marketing Automation tools, you can see what a customer is doing on their customer journey. The customer is automatically awarded “points” when he is on various pages on the site or downloads a white paper.

When the right target group is in the right channels and sees the right message at the right time, this process will begin to generate relevant leads. The term Marketing Automation is most commonly used in B2B contexts. In the B2C context, people instead talk about Trigger Marketing or Inbound Marketing.