AI Marketing

AI marketing is marketing where artificial intelligence is used as a core tool for analyzing data, identifying patterns, generating insights, and executing marketing activities. Unlike traditional marketing that relies on manual processes and periodic analyses, AI marketing works with real-time data and automated decision cycles.

What sets AI marketing apart from traditional marketing?

The biggest difference lies in speed and data volume. A traditional marketer can analyze a limited number of data points per day. AI can analyze thousands of signals in real time and identify patterns that would be impossible to spot manually. This means faster insights, more experiments, and better resource utilization. According to McKinsey, companies using AI in marketing report 20 percent lower customer acquisition costs.

How does AI marketing work in practice?

A modern AI marketing operation is built on three pillars:

• Data collection: AI platforms like Cogny sync data from GA4, Google Ads, Search Console, and CRM daily.
• Analysis and experiments: AI identifies opportunities and creates data-driven experiments ranked by expected impact.
• Human-in-the-loop: An experienced marketer reviews and approves the AI's recommendations before execution.

Growth Hackers offers AI marketing as a service with Cogny as the AI platform and experienced growth hackers quality-checking every decision.