Skip to content
Back to glossary

Glossary

AEO (Answer Engine Optimization)

AEO is the process of structuring content to become the preferred answer in AI-driven search engines and answer platforms.

AIsökoptimering

AEO (Answer Engine Optimization) is the process of structuring and adapting your content to become the chosen answer in AI-driven search engines and answer platforms. Unlike traditional SEO, AEO specifically focuses on positioning your content as the authoritative source that AI systems cite and reference.

Why is AEO important?

The search landscape is changing dramatically. Users increasingly expect direct answers rather than lists of links. Platforms like ChatGPT, Perplexity, and Google's AI Overviews are reshaping how information is consumed, making AEO essential for digital visibility.